Manager - FES Retail

What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

In this role, you will be working as Direct Marketing Specialist in Retail Channel. You will be a part of Electrification business area for Smart Building division based in Kochin-Kerala, India. You will be responsible for ensuring the sales and business development of Modular Switches, MCB, RCCB, DB product direct marketing strategies in assigned areas to meet business objectives and in line with global/local product strategy and implement all marketing activities, and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.

The work model for the role is: #Li-Onsite

The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Kochin, Kerala, India.

You will be mainly accountable for:

• Channel & Relationship Management: Establish and manage distributor, dealer, and retailer networks while developing joint business plans and ensuring effective receivable and conflict management.
• Sales Execution: Forecast, implement, and reach sales targets (monthly, quarterly, yearly) across assigned territories, managing primary to tertiary sales.
• Marketing & Promotion: Plan and execute promotional activities such as retailer meets, seminars, exhibitions, and in-shop branding to enhance product visibility and sales growth.
• Coordination & Reporting: Collaborate with internal teams (Channel, Branch, Service, Marketing) and generate regular performance and sales reports for business review.

Qualifications for the role:

• Graduate degree required, MBA for advanced business acumen.
• Minimum 5 years of experience in retail sales or distribution management.
• Effective management of distributor and channel networks, leading to expansion and growth.
• Direct experience in product launches and executing go-to-market strategies.
• Effective in conducting promotional and branding activities such as schemes and campaigns.
• Skilled in sales planning, day-to-day activity management, and performance reporting.
• Effective communication, relationship-building, and negotiation skills to support business growth.