Manager- Digital Media Marketing

Job Description

Job Senior Digital & Social Media Marketing Strategist highly experienced digital and social media marketing expert who can optimize our $5M+ annual digital marketing investment to enhance effectiveness and drive cost efficiencies. This role is pivotal in designing and executing high-impact digital media strategies that maximize brand visibility, engagement, and ROI while ensuring we extract the most value from every dollar spent. Key Responsibilities: Strategic Media Planning & Buying: Develop and optimize paid digital and social media campaigns across platforms (Google, Meta, TikTok, YouTube, Programmatic, etc.) to drive business outcomes. Cost Optimization & Efficiency: Identify opportunities to reduce acquisition costs , improve media buying efficiencies , and drive higher return on ad spend (ROAS) . Performance Analytics & Insights: Implement robust tracking and data-driven decision-making to continuously refine campaign performance. Creative & Content Strategy: Work closely with internal and external teams to design high-performing ad creatives tailored for each platform. Agency & Vendor Management: Oversee relationships with media partners, negotiate favorable rates , and ensure transparency in spend allocation. Industry Trends & Innovation: Stay ahead of digital marketing trends, AI-powered optimizations, and platform algorithm changes to keep Tanishq at the forefront of digital advertising. Work Experience Key Qualifications: 8+ years of experience in digital and social media marketing with a strong focus on media planning, buying, and optimization . Proven expertise in managing large-scale budgets ($5M+) with a track record of delivering cost efficiencies and revenue impact . Deep knowledge of Google Ads, Meta Ads, TikTok, Programmatic, and Performance Marketing . Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools . Ability to work with creative teams to develop high-performing digital-first content . Experience managing agency/vendor relationships and negotiating media buys.