Manager - Digital Marketing - 10823

Job Purpose Responsible for delivering various online marketing activities across channels including: Social Media, Aerocity Magazine and Other relevant communication platforms to strengthen GMR Aerocity Brand Perception. Leverage online channels by clear understanding of how to leverage consumer behavioral, lifestyle, transactional and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of establishing Delhi Aerocity b rand in Target Audience mindshare . ORGANISATION CHART This position reports to GM Marketing Key Accountabilities Social Media Marketing Activities Work with Social Media Agency and internal stakeholders to create and run effective SM campaigns for Delhi Aerocity, combined and for each asset class on its own – Hotels, F&B, Retail, Offices and Future projects through multiple channels: Social Media posts - LinkedIn, FB, Insta etc. Digital Marketing - E-Mailers, Newsletters, Adverts Chatbot communication Create campaigns that grab the attention of target ed audience EXTERNAL INTERACTIONS Developers : Chief of Sales and Marketing in hospitality sales, Operations Head, Brand Head, Store Head Media management-Social & Print Media Stakeholder interaction like police authority, Traffic INTERNAL INTERACTIONS Marketing , BD - Aero Commercial, Marketing, BD – Non Non Aero Commercial, Corporate Communication Legal P&E (Project & Engineering) , I.T Security FINANCIAL DIMENSIONS Cost Saving of INR_________ Other Dimensions No. of Agencies Managed – 4 Education Qualifications MBA in Marketing. Excellent communication and presentation skills to interact with the external and internal stakeholders. Extremely good interpersonal skills. Excellent communication skills (Both spoken and written) Strategic thinking, market research, and a deep understanding of the target audience Relevant Experience Minimum 5-6 years of experience in Direct experience in Digital marketing having handled Key Accounts. COMPETENCIES Personal Effectiveness Social Awareness Entrepreneurship Problem Solving & Analytical Thinking Planning & Decision Making Capability Building Strategic Orientation Stakeholder Focus Networking Execution & Results Teamwork & Interpersonal influence Show more Show less