Manager - Business Development (Robotics)

Designation -

(Visit - https://autofinaedutech.com/)

Education

Location

Experience -

Strong exposure to government and institutional sales especially Technical Education, Skill Development, Engineering & Polytechnics.

Target customer Government Colleges, ITO, Polytechnic Colleges. To set up a Tech Laboratory. (minimum 1 to maximum 50 applications)

Role Objective

To own revenue, pipeline and brand visibility for Autofinas Robotics & IoT Centres of Excellence and Tech Labs in the government and higher-education segment across India specifically:

• Government Engineering Colleges
• Government & Aided Polytechnics
• ITIs / Advanced Training Institutes
• Skill Universities / Skill Development Centres
• Selected Private Engineering / Polytechnic institutes

The role will combine strategic B2B/B2G/B2G sales, tender management and hands-on field marketing, building deep relationships with Principals, HoDs, Directors, Secretaries (Higher & Technical Education), and other key decision makers.

Key Responsibilities

A. Sales Strategy & Revenue Ownership

• Own annual order booking and revenue targets for Robotics & IoT CoEs / labs in the education segment.
• Develop and execute state-wise go-to-market plans (Maharashtra, Karnataka, Gujarat, Rajasthan, etc.) with clear institute lists, prioritisation and visit plans.
• Build and manage a pan-India funnel from first contact to closure enquiries, demos, proposals, tenders, negotiations and order finalisation.
• Create account development plans for key states / government bodies (DTE, Skill Development Dept, Technical Education Dept, etc.).

B. Business Development Government & Education

• Identify, map and connect with key stakeholders: Principals, HoDs (Mechanical, E&TC, Electrical, Mechatronics, AI-ML), Training & Placement Officers, Deans, Directors, and Secretaries / Commissioners in Government departments.
• Pitch Autofina CoE solutions (Robotics, Automation, IoT, 3D printing, LMS, training packages) through structured meetings, workshops and events.
• Lead high-impact product demos and presentations at institutes, government offices and state-level review meetings.
• Represent Autofina at education expos, conferences, skill summits and sectoral events; ensure strong lead capture and follow-through.

C. Tendering, Bidding & Govt Process Management

• Own the end-to-end tender lifecycle for education / government opportunities:
• Tender tracking (state & central portals, GeM, institutional websites).
• Bid/no-bid decisions in consultation with management.
• Preparation of technical & commercial bids, compliance matrices, BoQs and supporting documents.
• Coordination with internal technical, finance and legal teams to ensure 100% compliance.
• Participation in pre-bid meetings, presentations and technical evaluations.
• Support in price negotiations and contract finalisation.
• Maintain a tender knowledge base winning points, reasons for loss, competitor analysis, pricing benchmarks.

D. Marketing, Brand Building & Demand Generation

• Build Autofinas thought-leadership positioning in Robotics & Automation education by:
• Planning faculty development programs (FDPs), workshops, seminars and industrial visits at Autofinas facility and at institutes.
• Designing campaigns and content (presentations, brochures, case studies, success stories, social media briefs) aligned to brand guidelines.
• Work closely with the marketing team to:
• Run targeted digital campaigns (LinkedIn, emailers, WhatsApp) for Principals, HoDs and Directors.
• Promote newly inaugurated CoEs, MoUs and success stories across social platforms.
• Identify opportunities for MoUs, state-level empanelments and strategic alliances (skill universities, sector skill councils, CSR partners, OEM partners).

E. Relationship Management & Key Accounts

• Act as single point of contact for key institutes and state departments from proposal stage through installation, training and AMC.
• Periodically visit existing CoEs to:
• Review lab utilisation, faculty engagement and student outcomes.
• Identify upsell/cross-sell opportunities (additional robots, AMRs, IoT kits, LMS, advanced courses, AMCs, refresher trainings).
• Maintain long-term, consultative relationships that position Autofina as a strategic partner not just a vendor.

F. Team Leadership & Internal Collaboration

• Build and lead a small sales & field-marketing team (RSMs/ASMs/BD Executives) over time.