Manager Brand Marketing (NRI)

Job Description

Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency) Must have the ability to judge creative work with the lens of efficacy and memorability What you will do in this role Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity Influence metrics like Revenue, Engagement and Retention Work on new ad campaigns with the creative agency Work with the media agency to schedule & execute media plans Evaluate campaign performance at a market / segment level Discussing new ideas, running pilots & driving growth What you should have At least 2-4 years of Brand Marketing experience in Consumer tech company Experience in dealing with Creative & Media Agencies Experience in executing a 360-degree campaign Experience in building AOPs & Go-to-Market strategies for new products Data forward thinking but must have the ability to take qualitative calls based on judgment