Manager - B2C

• 4 days ago
  

Key Responsibilities

• Create high-quality, original, and compelling content for blogs, websites, social media, email campaigns, and marketing materials.
• Conduct in-depth research on industry-related topics to produce well-informed and relevant content.
• Optimize content for SEO and user engagement while maintaining brand voice and tone.
• Collaborate with marketing, design, and SEO teams to plan and execute content strategies.
• Edit and proofread content to ensure accuracy, clarity, and consistency.
• Develop creative copy for ads, newsletters, and promotional campaigns.
• Stay updated with content trends, audience preferences, and digital marketing best practices.
• Maintain a content calendar to ensure timely delivery of articles and posts.
  

Required Skills & Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• Proven work experience (1–3 years) as a Content Writer, Copywriter, or similar role.
• Excellent command of English with strong writing, editing, and proofreading skills.
• Familiarity with SEO best practices and keyword research tools.
• Experience with Content Management Systems (CMS) such as WordPress.
• Ability to meet deadlines and work independently or collaboratively in a team.
• Strong attention to detail and creative storytelling skills.
  

Preferred Qualifications

• Experience writing for financial, technology, or e-commerce sectors (optional).
• Basic understanding of digital marketing and social media trends.
• Knowledge of Google Analytics, SEMrush, or similar tools is an added advantage.
  

Key Performance Indicators (KPIs)

• Engagement metrics (views, clicks, shares, comments).
• Improvement in organic search rankings.
• Consistency in content delivery as per deadlines.
• Quality and creativity of published content.