Manager - Area Sales Manager

Position Overview

Key Responsibilities

• Drive retail sales performance and ensure achievement of monthly and annual retail targets.

• Monitor and ensure the quality and quantity of test drives to enhance customer engagement and improve conversions.

• Plan and execute activations, local promotions, and marketing initiatives to support enquiry generation.

• Ensure accurate, timely updating and reporting of booking, retail, and enquiry data across all systems.

• Analyze sales funnel metrics and implement strategies to improve conversion ratios from enquiry to retail.

• Identify training needs and drive capability-building initiatives for dealership sales staff.

• Motivate and guide dealership teams to improve productivity, customer handling, and overall performance.

• Ensure strict adherence to sales processes, customer interaction protocols, and organizational standards.

• Promote the usage and adoption of digital tools, CRM systems, and digital retail platforms across dealerships.

• Monitor and manage dealer financial parameters including working capital, inventory health, stock aging, and outstanding reduction.

• Coordinate closely with dealer principals and sales teams to implement corrective actions and business improvement plans.

• Conduct regular market visits to assess competition activities, customer expectations, and dealership performance.

Required Skills & Qualifications

• Strong experience in automotive sales, channel management, or dealership operations.

• Excellent understanding of retail sales processes, customer lifecycle, and test-drive management.

• Proven ability to drive enquiry generation and improve conversion ratios.

• Strong analytical skills with the ability to interpret sales data and recommend actionable insights.

• Good communication, coaching, and team motivation skills.

• Experience with digital sales tools, CRM platforms, and reporting dashboards.

• Ability to manage multiple stakeholders and drive performance across dealerships.

• Bachelors degree required.