To drive his team by being a role model in assisting customers in identifying and purchasing required goods belonging to their departments, and also to strive to develop a base of loyal customers. Manage floor operations in an efficient and professional manner to ensure quality service to the customers. Be the custodian of the highest standards of customer service, interact and assist the ADM s, FA s to ensure that the business objectives are being achieved consistently. Maintain display standards, ensure optimum levels of floor inventory and provide timely feedback to category team. Motivate & train his team to drive sales & customer delight.
Job Context & Major Challenges:
A Department Manager has to ensure, through his Team Members, customers could identify and purchase required goods as per their need, and also to encourage the customers to have a higher ticket size. The Department Manager has to manage the relationship with various other support functions like Visual Merchandising, Front end Category, Warehouse, Operations, Human Resource etc., to ensure that the overall business of his department is aligned with the business objectives of the store /company.
Key Challenges:
- The major challenges of the jobholder are:
- Responsibility of the FA s, guiding them in a manner so that pre-set target sales are met.
- Preventing attrition of FA s due to foreign brands entry into the market reason being, high pay-packages
- Consistency of the achievement of business targets throughout the year.
- Footfall high in certain stores but sales not up to those standards due to recreation shopping
- Proper knowledge regarding Inventories details of stock & products.
- Limited stock present in the warehouse, and its immediate requirement in many stores
- Non availability of fast moving items on the floor.
- Keeping staffs motivated to drive business targets.
3) Key Result Areas:
Customer service quality
Establish rapport with potential and actual customers.
Ensure clean and safe environment for the customer.
Ensures capture of customer feedback by the usage of feedback forms.
Ensure that customers become repeat customers once they enter.
People Management
Schedule the shifts of the staff, and ensure the punctuality of the staff
Motivate the staff during the morning briefing about the sales targets
Regular training on fabrics, styles and fashion to the store staff
Planning, monitoring and Appraisal of the staff on the monthly basis
Take the initiative at the store level to improve the employee engagement
Visual Merchandising
Implementation of the plan along with the VM implementer
VM changes at the suitable times in the store
Ensures the display of all physical branding elements on the shop floor
Ensure the lighting, display is proper and is as per VM manuals
SOPs
Ensures that store opening standards are followed properly
Responsible for personnel planning, work hours, store / team holiday plan
Inventory management and planning for each product category
Ensure effective display and quicker refill without spoiling the garments
Ensure that the housekeeping staff follows the checklist properly
Control mechanical maintenance of lights, air-system, electrical equipment
Reports property damage, request needed repairs within company time frames
Conducts monthly meetings and prepares documents as per the manual
Ensure proper installation of displays properly
Cost and Cash Management
Schedule the expenditures for the month(petty cash management)
Follow the preventive maintenance schedule to reduce the costs
Maintain the safety, energy consumption, and expenses reports
Containing costs incurred on the services provided by the vendors
Control cash deposits and submission of credit slips on a daily basis
Maintain records pertaining to customer discounts, schemes
Achievement of sales targets
Co-ordinate with the Zonal team about the monthly targets
Explain the sales targets to the staff about the morning briefing
Contribute to the team efforts for accomplishing desired results
Below the line activities store promotion initiatives
Shrinkage control
Ensure the count as scheduled in the SOP manual
Ensure that nobody from the staff indulges in pilferage and other activities
Co-ordinate with security guard & staff to keep a watchful eye on customers
Warehouse Management
Inventory control as per the standards
Proactive in taking care of the availability of the stock at the store
