Lead RTM & Digital Engagement - Sales

Mondelez

5 - 10 years

7 - 12 Lacs

mumbai

Posted:3 days ago| Platform:

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Skills Required

change management usage sales operations field sales manager program management fmcg dms stakeholder management consumer goods analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

Route to Market (RTM) Strategy & Execution:

RTM Design & Optimization: Design, pilot, and roll out next-generation RTM models tailored for specific emerging markets in the region

Sales Force Effectiveness (SFE): Provide thought leadership on elevating Sales Digital Tools linked to the key business priorities in the region

Commercial Analytics: Develop key performance indicators (KPIs) and analytical dashboards to track key Sales KPIs in the region

Capability Building & Change Management :

Training: Design and deliver capability programs for the frontline sales team and distributor staff on new digital RTM processes, SFA usage, and commercial best practices.

Stakeholder Management: Collaborate closely with Global Sales, BU Sales Leadership Team to align RTM and digital priorities

Pilot & Scale: Manage pilot projects for new technologies and prepare successful models for scaling

Education Requirement:

Full-time MBA/PGDM from a premier institute is mandatory.

Experience:

Minimum 5 + years of post-MBA experience in Sales, Commercial Excellence, Route to Market, Data & Digital Strategy within the Fast-Moving Consumer Goods (FMCG) industry in India / SEA.

Preference: Candidates with prior experience in Sales operations or Sales COE Digital roles are highly preferred

Core Skills:

Proven expertise in designing and implementing RTM models in Emerging Markets

Demonstrable experience in leading a significant digital transformation project (e.g., SFA/DMS implementation,).

Strong analytical skills with a data-driven approach to problem solving (proficiency in MS Excel, BI tools like Power BI/Tableau are a plus).

Excellent communication, presentation, program management skills

Key Skills:

Strategic Visionary: Ability to connect complex market dynamics into a cohesive, future-proof RTM strategy.

Customer-Centric: Uses insights from field sales and category planning to ensure the RTM strategy directly addresses shopper needs and retailer pain points Execution Focused: Proven track record of translating strategy into action and measurable commercial results

A Change Agent: Comfortable driving change and influencing key stakeholders at Regional/ BU and Global level