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Lead - Programming Strategy and Research, Channel SET

5 - 9 years

0 Lacs

maharashtra

Posted:1 day ago| Platform: Shine logo

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Skills Required

programming marketing consumer behavior market analysis design strategy competitive analysis storytelling consumer insights stakeholder management trend analysis oap strategic presentation viewership analysis qualitative feedback

Work Mode

On-site

Job Type

Full Time

Job Description

This role is primarily responsible for providing clear actionable insights to programming, OAP & marketing in order to drive reach or TSV impact and efficiently engage with various stakeholders. You will be expected to understand consumer behavior and conduct market analysis to prepare strategic presentations with sharp and actionable insights. Additionally, you will design strategies for festivals and big ticket events to mitigate their impact on channel performance, as well as provide insights to drive viewership for new show launches. Your responsibilities will also include identifying the appropriate audience segments and markets for shows and the channel, offering qualitative feedback on show narrations and tracks, and incorporating competitive insights to enhance storytelling. Furthermore, you will recommend and lead consumer speak projects to enhance the storytelling elements and drive strategic initiatives. Lastly, you will be required to identify and educate stakeholders on emerging trends among consumers.,

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Sony Pictures Networks logo
Sony Pictures Networks

Television and Entertainment

Goregaon East

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