Lead - Programming Strategy and Research, Channel SET Sony Pictures Networks

5.0 - 9.0 years

0 Lacs

maharashtra

On-site

This role is primarily responsible for providing clear actionable insights to programming, OAP & marketing in order to drive reach or TSV impact and efficiently engage with various stakeholders. You will be expected to understand consumer behavior and conduct market analysis to prepare strategic presentations with sharp and actionable insights. Additionally, you will design strategies for festivals and big ticket events to mitigate their impact on channel performance, as well as provide insights to drive viewership for new show launches. Your responsibilities will also include identifying the appropriate audience segments and markets for shows and the channel, offering qualitative feedback on show narrations and tracks, and incorporating competitive insights to enhance storytelling. Furthermore, you will recommend and lead consumer speak projects to enhance the storytelling elements and drive strategic initiatives. Lastly, you will be required to identify and educate stakeholders on emerging trends among consumers.,

Posted 2 days ago

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