Lead- Performance Marketer (Meta & Google Ads)

3 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Lead- Performance Marketer (Meta & Google Ads)

📍 Baner, Pune (On-site)

 🕒 2–3+ Years Experience


About the Role

We’re hiring a Lead Performance Marketer who can drive strategy, build strong account structures, and guide the team towards high-performance execution.

 You’ll mentor media buyers, ensure disciplined delivery, and act as the go-to person for RCA, performance troubleshooting, and revenue planning across multiple D2C brands.

This role is perfect for someone who thrives under pressure, takes full ownership, and wants to build a high-performing, process-driven team.


Key Responsibilities

  • Lead performance strategy across Meta & Google Ads for multiple D2C/eCommerce brands.
  • Conduct deep RCA to identify issues, fix performance drops & ensure long-term stability.
  • Build strong SOPs, processes & account structures for consistent and scalable execution.
  • Train & guide team members to work independently with clarity, discipline & ownership.
  • Act as the go-to person for escalations, high-priority issues & strategic decisions.
  • Review TOF–MOF–BOF campaigns and ensure profitable month-on-month scaling.
  • Create monthly media plans, forecasts & optimization roadmaps.
  • Collaborate with creatives for new hooks, angles, ad concepts & testing ideas.
  • Lead client meetings, manage escalations & present insights confidently.
  • Maintain tracking accuracy using Pixel, CAPI, GA4, GTM and ensure clean attribution.


Requirements

  • 2-3+ years of experience in Performance Marketing (Meta + Google).
  • Proven experience managing & scaling D2C/eCommerce accounts.
  • Strong analytical skills with excellent root cause analysis (RCA) capability.
  • Experience in building SOPs, execution frameworks & structured processes.
  • Ability to mentor, guide & review junior media buyers effectively.
  • Strong communication & client-facing confidence.
  • Ability to handle deadlines, work pressure & multi-brand responsibilities.
  • Proficiency in GA4, Looker Studio, Merchant Center & Sheets.
  • Laptop mandatory.

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