Design, implement, and manage dashboards, KPIs, and performance reports across campaigns, both net new and installed base sales funnels, and partner lifecycle management.

Leverage advanced Excel models (PivotTables, Power Query, VLOOKUP, Index-Match, Macros, etc.) to track and forecast sales marketing performance.

Translate complex data into clear insights and actionable recommendations for leadership.

HubSpot Ownership:

Manage and optimize HubSpot Sales, Marketing, and Service Hubs, ensuring end-to-end integration with business processes.

Automate lead scoring, nurturing workflows, sequence, and partner communication campaigns.

Define, Measure, Analyze, Improve, and Control (DMAIC CRM data hygiene, segmentation, and reporting accuracy across global markets.

Cross-Functional Collaboration:

Partner with Sales, Product, Customer Success, and Partner Success teams to align sales marketing insights with business strategy

Act as the go-to resource for campaign performance, sales funnel efficiency, and partner lifecycle health metrics.

Provide data-driven insights that influence go-to-market (GTM) strategies, partner enablement, and revenue growth initiatives.

Data Process Management:

Establish data governance, ensuring accuracy, consistency, and completeness.

Build models to evaluate partner/seller onboarding efficiency, churn, and growth trends.

Continuously refine reporting frameworks to adapt to business and market needs.

Leadership Enablement:

Mentor and guide junior marketing analysts in data analysis, reporting, and tool adoption.

Educate stakeholders on best practices for leveraging tool like HubSpot, Apollo, etc., and marketing intelligence.

Serve as the subject matter expert for business automation, analytics, and business reporting.

Skills

Education:
Bachelor s/master s degree in marketing, Business Analytics, Data Science, or related field.

Experience:
Minimum 6+ years in Marketing Intelligence, Marketing Operations, or Business Analytics, preferably in a product-based IT company.

HubSpot Expertise:
Deep knowledge of HubSpot Sales, Marketing, and Service Hubs (certifications preferred).

Analytical Skills:
Strong command of Advanced Excel (PivotTables, Macros, Power Query, Power Pivot, IndexMatch, Data Models).

Reporting Skills:
Proven experience in building and maintaining dashboards, reports, and KPI tracking.

Business Acumen:
Strong understanding of partner/ seller lifecycle, sales funnel management, and GTM strategy

Collaboration:
Ability to work cross-functionally with Sales, Marketing, Customer Success, Product, and Partner teams.

Soft Skills:
Excellent problemsolving, storytelling with data, attention to detail, and communication skills.

Reporting To:

Director Business Intelligence

What We Offer:

Opportunity to be part of a fastgrowing SaaS / Product Platform Company shaping partner ecosystem management.

Exposure to global markets and cross-functional leadership teams.

Competitive compensation and benefits package.

A collaborative, innovative, and growth-driven work environment.

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