Lead Integrated Marketing - Virtual Events

Freshworks

4 - 8 years

25 - 30 Lacs

Chennai

Posted:1 hour ago| Platform:

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Skills Required

Integrated marketing Operational excellence Project management CMS Agile Troubleshooting Analytics Logistics Salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead - Integrated Marketing (Virtual Events)

Are you passionate about creating seamless, high-impact virtual events? Do you thrive in a fast-paced, dynamic environment? Freshworks is looking for a Virtual Events Lead to drive the logistics, execution, and innovation behind our virtual experiences. If you love orchestrating engaging virtual events that captivate audiences, this is the role for you!

What you ll do:

Own the virtual event process: Manage the intake of event requests, keep the virtual event calendar current, and ensure seamless communication with stakeholders.
Design impactful landing pages: Craft compelling, conversion-optimized event landing pages that grab attention and drive registrations.
Set the stage for success: Create dynamic live and simulated virtual events that reflect our brand and enhance audience engagement.
Master the tech and logistics: Ensure smooth operations by setting up webinar platforms, running tests, managing registrations, and troubleshooting in real time.
Boost event visibility: Partner with our email center of excellence to promote our virtual events through targeted email campaigns and integrated marketing strategies.
Deliver an engaging experience: Enable speakers on the platform, moderate Q&A, chat, and interact with attendees through polls and surveys to maximize engagement.
Measure, learn & improve: Track performance metrics, analyze attendee engagement, and optimize future events for better results.
Success Metrics (KPIs):
Registration & attendance growth: Drive higher sign-ups and maximize participation.
Audience engagement: Track interaction levels, live participation, and attendee feedback.
Operational excellence: Continuously refine processes to enhance event execution efficiency.

Qualifications

What You Should Bring to the Table:

Project management rockstar: You re a pro at juggling multiple events, keeping stakeholders aligned, and ensuring deadlines are met. <

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