Lead Generation Specialist

Position

Reporting

Location

Position Summary:

Role of Email support and lead generation executive is to assist the sales staff by supporting the department in generating leads.

Key Responsibilities:

• Lead generation through email marketing & LinkedIn Outreach campaigns
• Should have the Knowledge of tools to be used in email Marketing ( like

  MailChimp) and proficiency in creating workflow automation.

• Should have worked previously on email marketing campaigns and lead generation activities.
• Should be able to analyze the data relevancy and validate the data.
• Must demonstrate ability to communicate effectively; excellent verbal and written communication skills are required.
• Should be able to lead marketing campaigns and execute strategies to maximize delivery rates, speed, minimize spam complaints and email bounces.
• Should have knowledge of all the guidelines for sending emails.
• Candidate must be a self-starter and demonstrate commitment to task in a highly competitive sales environment.

Profile:

• Implementing Managing Email Marketing Campaigns.
• Must have Good Communication skill Written/ Verbal
• Building connections on LinkedIn for lead generation
• Source new sales opportunities through data mining and market research through LinkedIn and other tools
• Collect information through secondary research
• Identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.

Personal Attributes:

• Good written & oral communication & presentation skills (English)
• Strong analytical skills- ability to understand and interpret numbers.
• Experience with digital marketing and lead-generation campaigns.
• Knowledge of LinkedIn Sales Navigator and email marketing platforms.
• 1-3 years of experience.