Lead Generation Specialist - IT

Job Title: Lead Generation Specialist – Software Sales (International)

Experience: Min 2 years
Location: Kochi

Role Overview

This is not an entry-level execution role. We are looking for someone who thinks like a growth strategist—a professional who doesn’t just run campaigns but ensures a predictable flow of sales-qualified leads (SQLs) that meet clear intent, profile fit, and conversion readiness.

You will be accountable for pipeline health, meeting targets, and contributing directly to conversion. The path you take—channels, tactics, or tools—is yours to define, as long as it delivers results.

Key Responsibilities

• Own the top-of-funnel strategy: Drive the entire lifecycle from lead identification to qualification and meeting setup.
• Deliver qualified pipeline: Ensure a steady stream of leads that convert into meaningful sales conversations and revenue opportunities.
• Strategic nurturing: Develop mechanisms for lead nurturing to increase buyer readiness and reduce drop-offs in the sales journey.
• Pipeline performance: Collaborate with sales leadership to forecast, evaluate, and continuously improve lead-to-opportunity metrics.
• Support conversions: Work closely with the sales team to influence conversions through contextual handovers, insight sharing, and ongoing support.

Success Will Be Measured By

• Volume and quality of sales-qualified leads generated monthly
• Conversion rate from lead to opportunity
• Pipeline contribution to revenue
• Lead velocity and movement through the sales funnel
• Impact on cost-per-lead acquisition efficiency

You Should Have

• 2+ years of experience in lead generation and pipeline development for IT services or custom software development.
• A strategic mindset, with experience working alongside sales leaders and founders.
• Strong understanding of how B2B tech buyers evaluate vendors—from awareness to decision.
• Experience managing or influencing outreach strategies, even if execution is done by a team.
• Confidence in analyzing data to refine ICPs, messaging, and lead targeting approaches.

Job Type: Full-time

Pay: ₹40,000.00 - ₹80,000.00 per month

Experience:

• B2B Marketing: 2 years (Required)
• Email marketing: 2 years (Required)

Work Location: In person