Lead Generation Specialist

Job title:

Lead Gen Specialist

Location:

Onsite Coimbatore

Terms:

Full-time (Initial 3-month probation period)

Remuneration:

About company:

EngagePositive is a digital marketing agency based out of Coimbatore. With over nine years of collective experience in digital marketing and website development, we specialize in serving niche B2B businesses with strategies designed for compounding growth. Our expertise spans SEO, PPC, social media, lead generation, conversion rate optimization, and e-commerce automation.

About the role:

We are seeking a highly driven Lead Generation Specialist who will be responsible for identifying, nurturing, and qualifying leads through targeted marketing and research-based techniques. Acting as a bridge between the marketing and sales teams, this role manages outbound and inbound campaigns to deliver high-quality prospects. This is a mid-level role ideal for someone with strong hands-on campaign experience and the ability to manage lead generation programs independently.

Key Responsibilities:

• Plan and execute multi-channel lead generation campaigns (email, social media, content offers).
• Build and manage prospect lists and databases using tools like LinkedIn, ZoomInfo, and Apollo.
• Run drip email campaigns using platforms like Mailchimp or SendinBlue.
• Track, measure, and report on lead generation performance (open rates, response rates, conversion).
• Work closely with sales to ensure lead quality, proper handoffs, and CRM updates.
• Use SEO and content marketing basics to attract and capture inbound leads (via blogs, whitepapers, landing pages).
• Implement lead scoring criteria to improve qualification processes.
• Test and optimize messaging, CTAs, and campaign formats through A/B testing and analytics.

Qualifications:

• 3+ years of experience in lead generation, demand generation, or a similar role.
• Experience working in a digital marketing agency or B2B environment preferred.
• Proven track record of managing campaigns and hitting lead volume or MQL targets.
• Comfortable handling multiple campaigns or client projects simultaneously.
• Candidates with strong marketing/sales experience in a single company will also be considered if aligned with the roles scope.

Skills, Attributes

• Process-Oriented Follows a structured approach to campaign execution, lead nurturing, and reporting.
• Data-Driven Mindset Makes decisions based on campaign metrics (open rates, CTR, conversion) and continuously optimizes based on performance.
• Strong Written Communication Crafts clear, persuasive email copy and content offers that attract and convert leads.
• Creative Thinking Finds innovative ways to source and engage leads across different channels.
• Tech-Savvy – Comfortable using marketing and CRM tools to manage lead data, campaigns, and automation sequences.
• Campaign Management – Understands how to plan, launch, and monitor multi-touch lead generation campaigns.
• Basic Content Marketing Knowledge – Understands how content (blogs, whitepapers, landing pages) supports lead generation.
• Analytical Thinking – Can interpret campaign data and derive actionable insights.
• Attention to Detail – Meticulous in lead list building, targeting, and follow-ups to avoid errors.
• Self-Motivated & Accountable – Proactively manages tasks and leads without needing constant supervision.
• Collaborative – Works well with sales and marketing team members to align on goals and handoffs.

Key Tools & Technologies:

• CRM Systems – Proficiency in using CRMs such as HubSpot or Salesforce for tracking leads, managing pipelines, and coordinating with sales.
• Email Marketing Platforms – Experience with tools like Mailchimp, SendinBlue, or HubSpot Sequences to run email drip campaigns.
• Social Media Advertising – Familiarity with LinkedIn Ads, Facebook Ads, or similar platforms for running paid lead generation campaigns.
• Lead Generation Tools – Usage of tools such as ZoomInfo, Apollo, or Clearbit to build and manage prospect lists.
• SEO & Content Tools – Basic understanding of SEO. Experience using Google Keyword Planner, SEMrush, or Ubersuggest is a plus.
• Analytics Tools – Ability to analyze campaign performance using Google Analytics, HubSpot analytics, or custom dashboards.
• Excel/Google Sheets – Comfortable managing and analyzing campaign data, creating basic reports, and cleaning lead lists.
• Lead Scoring Tools – Familiarity with lead scoring logic and tools (within HubSpot, Salesforce, or standalone platforms) to evaluate and prioritize leads.
• A/B Testing Tools – Experience running basic A/B tests for email subject lines, landing pages, or CTAs using CRM/email platforms.

Working Conditions:

• Onsite at Coimbatore office
• 8 hours per day
• Monday to Friday