Lead Generation Executive

Company Description

digital marketing agency

proactive and research-driven Lead Generation Executive

Key Responsibilities

LinkedIn Research & Prospecting

• Use

  LinkedIn Sales Navigator

  and other prospecting tools to

  identify potential clients

  looking for digital marketing services.
• Search and track

  call-out posts or business needs

  where brands or individuals are seeking- Digital Marketing Agencies, Google Ads Experts, SEO Services, Social Media Marketing Agencies, or Content Marketing Solutions.
• Use

  advanced search filters, hashtags, and groups

  such as:

• #digitalmarketingagency #googleads #seo #socialmediamarketing #onlinemarketing #digitalstrategy #performanceads

• Maintain and update a

  prospect database

  with contact details, company info, and lead status.

Instagram Research & Prospecting

• Identify

  newly launched businesses or startups

  and explore their digital presence.
• Engage by

  following, commenting, and sending direct messages

  to introduce the agency’s services.
• Fix discovery calls with founders or marketing heads to discuss requirements.
• Project the agency as a

  strategic partner

  for digital growth and campaign management.

Lead Qualification & Outreach

• Evaluate prospects based on

  industry relevance, marketing needs, and budget fit.

• Craft

  personalized and value-driven messages

  for outreach via LinkedIn, What's app and email.
• Route qualified leads to the

  sales or client servicing team

  for follow-up and closure.

Tracking & Reporting

• Prepare

  weekly reports

  summarizing opportunities identified, responses received, and lead quality.
• Maintain accurate communication records using Google Sheets.
• Monitor campaign success and provide insights for optimizing lead generation processes.

Market Intelligence

• Stay updated with

  trends in digital marketing, paid advertising, SEO, and social media strategy.

• Research

  competitor agencies

  to identify potential partnerships, gaps, or new service offerings.