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Lead Generation Executive (Digital Marketing)

Lead Generation Executive (Digital Marketing)

Codequery Technology

1 - 5 years

0 Lacs

patna bihar

Posted:1 week ago| Platform: Shine logo

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Skills Required

keyword research landing page optimization digital marketing lead generation paid media ppc conversion optimization google analytics google tag manager analytical skills communication skills meta ads facebook ads instagram ads google ads audience targeting ad placement strategies campaign optimization lead quality improvement cost per lead reduction ad copywriting creatives development facebook pixel problemsolving skills reporting skills

Work Mode

On-site

Job Type

Full Time

Job Description

As a Lead Generation Executive based in Patna, Bihar, you will play a crucial role in managing Meta (Facebook/Instagram) Ads and Google Ads campaigns to drive quality leads for the company. **Key Responsibilities:** - Plan, create, and manage paid advertising campaigns on Meta Ads Manager and Google Ads. - Conduct keyword research, audience targeting, and ad placement strategies to maximize ROI. - Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI, etc.). - Optimize campaigns to improve lead quality and reduce cost per lead. - Create compelling ad copies, creatives, and landing page suggestions. - Stay updated with the latest trends and best practices in digital marketing, lead generation, and paid media. - Coordinate with internal teams to align campaigns with overall business goals. - Prepare and present campaign performance reports on a regular basis. **Requirements:** - Bachelors degree in Marketing, Business, or related field preferred. - Minimum 1 year of proven experience in managing Google Ads & Meta Ads campaigns. - Strong understanding of PPC, lead generation funnels, and conversion optimization. - Familiarity with tools like Google Analytics, Google Tag Manager, Facebook Pixel, etc. - Excellent analytical and problem-solving skills. - Strong communication and reporting abilities. If you join our team, you will have the opportunity to work with a growing digital marketing team, exposure to diverse projects and campaigns, and enjoy a supportive and collaborative work environment.,

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Lead Generation Executive (Digital Marketing)