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Lead Generation Executive (Digital Marketing)

Lead Generation Executive (Digital Marketing)

Codequery Technology

1 - 5 years

0 Lacs

patna bihar

Posted:2 days ago| Platform: Shine logo

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Skills Required

keyword research landing page optimization digital marketing ppc conversion optimization google analytics google tag manager analytical skills communication skills meta ads manager google ads audience targeting ad placement strategies campaign optimization lead quality improvement cost per lead reduction ad copywriting creatives development lead generation funnels facebook pixel problemsolving skills reporting skills

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Lead Generation Executive, your main responsibility will be to plan, execute, and optimize paid advertising campaigns on Meta (Facebook/Instagram) Ads and Google Ads. Your goal will be to generate quality leads for the company by staying updated with the latest trends and best practices in digital marketing. Key Responsibilities: - Plan, create, and manage paid advertising campaigns on Meta Ads Manager and Google Ads. - Conduct keyword research, audience targeting, and ad placement strategies to maximize ROI. - Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI, etc.). - Optimize campaigns to improve lead quality and reduce cost per lead. - Create compelling ad copies, creatives, and landing page suggestions. - Coordinate with internal teams to align campaigns with overall business goals. - Prepare and present campaign performance reports on a regular basis. Qualifications Required: - Bachelors degree in Marketing, Business, or related field preferred. - Minimum 1 year of proven experience in managing Google Ads & Meta Ads campaigns. - Strong understanding of PPC, lead generation funnels, and conversion optimization. - Familiarity with tools like Google Analytics, Google Tag Manager, Facebook Pixel, etc. - Excellent analytical and problem-solving skills. - Strong communication and reporting abilities.,

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Lead Generation Executive (Digital Marketing)