Lead Generation Executive

Chennai, Tamil Nadu 0-2 Yrs ₹150000 - ₹200000 Yearly

We are seeking a results-driven Lead Generation Executive to identify, qualify, and generate new business opportunities.

The ideal candidate will be responsible for researching potential clients, initiating contact, and nurturing leads to support the sales pipeline.

Key Responsibilities

Identify and research potential customers through online platforms, databases, and market research

Generate leads via cold calling, email campaigns, social media, and digital marketing channels

Qualify leads based on predefined criteria and pass them to the sales team

Maintain and update lead information in CRM systems

Follow up with prospects through calls, emails, and messages

Collaborate with sales and marketing teams to improve lead quality

Track and report daily, weekly, and monthly lead generation activities

Meet or exceed assigned lead generation targets

Stay updated on industry trends, competitors, and market conditions

Required Skills & Qualifications

Bachelor’s degree in Business, Marketing, or a related field (preferred)

0–2 years of experience in lead generation, sales, or telemarketing

Strong communication and interpersonal skills

Ability to conduct effective cold calls and email outreach

Familiarity with CRM tools (e.g., Salesforce, HubSpot, Zoho)

Good research and analytical skills

Target-driven mindset with strong follow-up skills

Basic knowledge of MS Office and online research tools

Preferred Skills

Experience in B2B/B2C lead generation

Knowledge of digital marketing and LinkedIn lead sourcing

Experience with email marketing tools and automation platforms

Benefits:

Competitive salary and performance-based incentives

Professional growth and learning opportunities

Supportive and collaborative work environment

Location: Chennai,

Hybrid : WFH/Office

Freelance/Fulltime