Lead Generation Analyst

NOTE-: Tier 1 $ Tier 2 companies candidates preferred only.

Skill Set

Key Responsibilities:

• Research and analyze target accounts (including Global 500 companies) using business and industry acumen to identify key stakeholders and decision-makers.
• Execute outbound prospecting initiatives (email, LinkedIn, cold calling) to generate interest and schedule meetings for regional Sales Leaders.
• Collaborate with Marketing to design and execute joint campaigns and virtual/in-person events to drive demand generation.
• Engage with C-suite, VP, and Director-level executives to understand their pain points and position solutions effectively.
• Craft compelling narratives and high-level solution overviews to spark curiosity and interest in offerings.
• Maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365).
• Track and report on lead generation KPIs, campaign performance, and conversion metrics.
• Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.
• Help build and maintain a healthy top-of-funnel pipeline in collaboration with sales leadership.

Required Skills & Qualifications:

• Bachelors degree in business, Marketing, IT, or a related discipline.
• 36 years of experience in inside sales or lead generation in a technology or ITES environment.
• Proven experience engaging with senior leadership in large enterprise accounts.
• Strong understanding of the B2B sales cycle and enterprise buying behaviour.
• Familiarity with AI-led services and digital transformation solutions.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Excellent verbal and written communication skills with strong interpersonal abilities.
• Analytical mindset with experience using tools like Excel, Power BI, or Google Analytics.

Preferred Qualifications:

• Experience working with global clients across North America, EMEA, and APAC.
• Exposure to data enrichment and prospecting tools (e.g., ZoomInfo, Lusha, LinkedIn Sales Navigator).
• Knowledge of GDPR and other data privacy regulations.
• Familiarity with SQL or data querying tools is a plus.