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Lead Digital Marketing Manager

Lead Digital Marketing Manager

Lumen Technologies

8 - 13 years

25 - 30 Lacs

bengaluru

Posted:None| Platform:

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Skills Required

data analysis manager quality assurance claims digital marketing adobe analytics crm salesforce marketing automation recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a talented and experienced Lead Digital Marketing Manager to join our dynamic team. This role will support our Campaign Managers and Email team in delivering impactful and integrated digital campaigns across multiple channels and regions. The ideal candidate will possess a deep understanding of Adobe products and Salesforce Suite, excellent communication, and a strong grasp of marketing data, automation, and other technologies used in campaigns.

The Main Responsibilities

Conduct audits of automations in Marketo and Salesforce, including form processing rules, campaign codes, lead routing, AQL flow and ensuring data is flowing correctly from tool to tool (example: Marketo to Conversica to Salesforce)

Partner with MOPs on cadence and plan for Audits and Quality Assurance testing

Submit target lists for reach test in Demandbase

Ensure monthly campaign performance KPIs are filled out and updated in our monthly readout presentations are updated with the current data

Help pull monthly Conversica email metrics and submit to reporting team to be included in Campaign Strategy email dashboard

Coordinate with paid media vendors to ensure they are utilizing the correct UTM taxonomy and communicate this taxonomy to the MOPS, Data Team, and for alignment in Adobe Analytics reports

Support the Campaign Strategy Team in creating UTM s links for campaign tactics

Create, manage, and maintain campaign and DG codes for campaign strategy team

Support Campaign Strategy with other relevant projects around campaign operations, reporting and tracking

Required Skills:

Strategic Thinking: Ability to think strategically and contribute to the overall marketing and sales objectives of the company.

MarTech Expertise: Experience working with marketing technology, specifically Salesforce and Adobe, and understanding their tools, uses, and processes.

What We Look For in a Candidate

Bachelors degree or equivalent education and experience

8+ years of experience in marketing, preferably in the B2B SaaS industry.

Proficient in using marketing tools and platforms, such as CRM, marketing automation, analytics, and reporting

Proven experience analyzing data to drive business decisions

Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization

"We are an equal opportunity employer committed to fair and ethical hiring practices. We do not charge any fees or accept any form of payment from candidates at any stage of the recruitment process. If anyone claims to offer employment opportunities in our company in exchange for money or any other benefit, please treat it as fraudulent and report it immediately."

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Lead Digital Marketing Manager