Lead - Demand Generation

What Will You Do

SEO & Organic Growth

• Lead end?to?end

  SEO strategy

  site audits, keyword research, backlink planning, and site optimization
• Collaborate closely with Product, Marketing, and Engineering to implement and measure impact
• Stay updated with

  search engine trends

  , best practices, and algorithm changes

Conversion Rate Optimization (CRO)

• Build, test, and optimize landing pages and conversion flows for higher traffic?to?lead conversion
• Lead A/B testing, user experience reviews, and site optimization efforts
• Analyze site behavior and implement recommendations for better conversion metrics

Demand Generation & Funnel Management

• Plan, launch, and manage multi?channel demand generation campaigns across paid and organic platforms
• Measure campaign effectiveness across metrics like CPL, CAC, MQL?to?Revenue conversion, and pipeline velocity
• Lead nurturing efforts to drive high?quality MQLs and enable seamless conversion to revenue

Analytics & Optimization

• Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics
• Identify trends, bottlenecks, and growth opportunities within the marketing funnel
• Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization

What We're Looking For

• 58 years

  experience in Demand Generation roles, with a focus on

  SEO, CRO, and MQL?to?Revenue funnel optimization

• Strong knowledge of

  SEO best practices

  , site analytics, and conversion optimization techniques
• Hands?on experience managing platforms like

  Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce

  , or similar
• A data?driven approach with a proven track record of optimizing marketing funnel metrics
• Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams
• An agile mindset and comfort working in a high?growth, fast?paced SaaS environment