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Lead Demand Gen Manager | Performance Marketing | B2B SaaS | US Market

5 - 10 years

50 - 60 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Our mission

Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.

We re changing that.

Kenko is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.

So that they can focus on what they love making people healthy and happy.
Why join marketing team at Kenko?
    • Brand and team that likes to have fun with marketing
    • The growing industry of health and wellness
    • Business essential SaaS product not another good-to-have SaaS
    • Extremely high demo to conversion rates (40% )
    • Happy clients that give great video testimonials
How we do marketing at Kenko?
    • We tell stories that start with our heros pain
    • We dont assume, we talk to our clients
    • We love highly actionable content (and hate generic content)
What will be your responsibilities?
    • Implement ad campaigns across multiple channels: Google, Meta, TikTok, etc
    • Manage budgets, analyze campaign performance, and make data-driven adjustments
    • Monitor and report on key performance indicators (KPIs)
    • Provide insights to improve marketing performance
    • Lead Conversion Rate Optimization (CRO) initiatives
    • Continuously refine landing pages, forms, and CTAs to maximize lead generation and customer engagement.
    • Conduct A/B tests to increase conversion rates and improve user journeys
    • Monitor industry trends and competitor activities to identify opportunities and threats
What do we need from you?
    • 5+ years of experience in digital marketing with working experience in the US market
    • Expertise in paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and budget management
    • Experience in single-handedly managing a budget of $20k $50k monthly
    • Strong understanding of Conversion Rate Optimization (CRO) principles and methodologies
    • Proficiency in using analytics tools like Google Analytics, marketing automation platforms, and A/B testing tools.
Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Shiprocket, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.

Website - https://www.gokenko.com/
LinkedIn - https: / / www.linkedin.com / company / kenkoai / ?viewAsMember=true

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Kenko Ai
Kenko Ai

8 Jobs

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