Lead - Creative Brand Solutions

POSITION CONTEXT

• This position enhances the range of sales that the network undertakes to augment network revenues
• Response time in this position is very critical considering the dependence on clients and internal teams to come up with the final brand promotion/integration deliverable.

POSITION SPECIFICATIONS

Education:

Overall Experience:

KEY RESPONSIBILITY

• To support strategic partnership deals and create incremental revenues for Ad sales deals through innovative solutions for clients across Network and key channels / shows handled
• Going Beyond Television: Developing an IMC strategy to target relevant brands by utilizing relevant platforms TV, OTT & Social handles, Events available across the network channels
• Drive Branded content strategy and revenue driven content solutions .
• *Collaborate with internal stakeholders & customers to enable us to become growth partners with clients
• Identify cross functional avenues which includes key market insights, trends and explore monetization opportunities
• Plan with respective programming/marketing teams on new property launch /sustenance opportunities/content line-up approach and align them on sales opportunities and explore new ways of integration at show /channel/network level

Technical & Behavioural Competencies

• Good PowerPoint Presentations skills – to create a visually appealing deck for pitching ideas to clients
• Understanding of brand and media agencies
• Understanding of content
• Understanding of consumer preferences
• Innovation and Creativity
• Effective stakeholder management
• Building impactful partnerships

Why join us?

- India’s Best Companies to Work For 2021 by the Great Place to Work® Institute- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership

- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement

- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!