Lead/ Asst -B2B Marketing

Role Title-

Role Summary

Working with

What the role entails Key accountabilities/ responsibilities

• Identify, develop, and implement strategies and products to expand

our B2B client base within the healthcare sector.

• Build and maintain strong, long-lasting relationships with key

stakeholders including hospitals, nursing homes, local pathology

labs, and other healthcare entities.

• Conduct thorough market research to identify trends, opportunities,

and challenges in the pathology and healthcare sectors.

• Analyse business data to provide actionable insights, supporting

Business Unit teams in decision-making and strategic planning.

• Collaborate with the digital marketing team to develop strategies

leveraging online platforms for B2B partnerships and enhanced

brand visibility.

• Work with marketing teams to create targeted sales and marketing

strategies aligned with business goals, integrating digital tools and

analytics.

• Define, monitor, and report on performance metrics related to business growth, partner satisfaction, revenue targets, and digital engagement.

What we are looking for in you

• Bachelors degree in Business, Marketing, Healthcare

Administration, or related field; Masters degree preferred.

• Minimum 5 years of experience in B2B sales or business

development, ideally within healthcare or pathology sectors.

• Strong knowledge of the healthcare industry including regulatory

and compliance aspects.

• Proven ability to develop and execute successful business

development strategies.

• Excellent communication, negotiation, and interpersonal skills.
• Leadership capability to motivate and guide teams towards business

objectives.

• Strong analytical thinking and problem-solving skills.

What we promise to you

• Opportunity to lead strategic business growth in a dynamic

healthcare environment.

• Work with passionate colleagues committed to delivering trusted and innovative pathology services.
• Support to experiment and implement impactful ideas across

business development and marketing.

• Opportunities for continuous learning and career development.

Role Demands (travel)

Location

Education Requirement

Essential - Bachelors degree

Desirable - Masters

Experience

Experience with Specialty teams collaboration

Prior healthcare/pathology domain experience