Job
Description
Job Title : Launch Planning Manager Innovative Assets (Incubation Cluster) Reporting to: Head of Marketing – Innovative Assets (Launch Incubation) Location : Hyderabad/Mumbai Context: Dr.Reddy’s in its journey to move from #10 rank to #5 rank in the Indian Pharma Market, has turbocharged its product innovation agenda. Under this effort, Dr. Reddy’s has lined up a strong list of innovative launches for the India market in the next 5 years either through own R&D or partnerships with global innovator companies. To ensure these innovative launches reach their fullest potential in the Indian market, Dr.Reddy’s strongly believes in the importance of robust pre-launch medico-marketing, marketing, and market access activities. In this regard, Dr. Reddy’s has setup a dedicated “Launch Incubation” cluster to focus on the pre-launch activities for the innovative launches. This team will be compromised of talented marketing professionals who will work with the rest of the organization (medical, market access, R&D, supply chain, regulatory) to create an integrated pre-launch plan and ensure the relevant stakeholder network (doctors, payers, institutions, associations, regulators) is sufficiently engaged to ensure timely and rapid adoption of the products. Job Summary: We are seeking an experienced and strategic Launch Planning Manager to oversee the management of innovative pharmaceutical assets within Dr Reddy’s newly launched Incubation cluster. This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of “ Gastroenterology ” The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch. Key Responsibilities: Innovative Asset Product Strategy & Roadmap : Develop and manage the product strategy and roadmap for an innovative asset(s). Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for new products. Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D, COE marketing, sales, medical affairs). Ensure alignment between product development efforts and overall company objectives. Innovative Asset Product Lifecycle Management: Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset. Work closely with R&D and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch. Develop and execute go-to-market strategies, including pricing, distribution, and market access plans. Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution. Cross-Functional Collaboration : Lead cross-functional teams (marketing, R&D, sales, COE, commercial excellence, regulatory, medical) to ensure cohesive product development and commercialization strategies. Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders. Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs. Innovation & Market Trends : Stay current with industry trends, consumer trends, emerging technologies, and competitive products, and leverage this knowledge to influence the product strategy. Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant. Financial & Performance Management: Track key performance metrics (sales, market share, customer feedback) to assess the success of product strategies and make adjustments as needed. Prepare and present regular updates to senior management on product performance, strategic initiatives, and potential risks. Qualifications & Skills: Bachelor’s in a STEM area MBA from reputed (Tier 1) University, College Experience: 3-5 years of core marketing experience Track record of launching and building innovative products. Deep therapy expertise in at least one of the following therapy areas - Gastroenterology Skills: Strong analytical skills Deep problem solving skills Ability to translate complex innovations into compelling marketing narratives Resilience in managing uncertainties Courage to make bold moves Ability to work smoothly in a matrix environment The ideal candidate will have a strong background in pharmaceutical product management, with a focus on innovative therapies, and a proven track record of successfully launching and managing innovative products in highly competitive and regulated markets.
