4 Launch Planning Jobs

You will be joining a prestigious Singapore-based healthcare multinational company with a strong presence in SEA, Middle East, and North Africa, and ambitious plans for global expansion. Your primary focus will be on the sales, marketing, and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products. Your role as a Marketing Manager for Medical Devices will involve developing and executing marketing strategies to promote and enhance the medical devices portfolio. This includes defining the target market, identifying specialized healthcare professionals for each medical device, establishing the positioning and messaging for each device, and overseeing the launch of new medical devices in coordination with various stakeholders. Collaboration is key in this role, as you will work closely with OEMs, regulatory bodies, BU Head MD & D, Sales, Finance, and other relevant parties to ensure that marketing strategies align with the goals of the medical device divisions. You will be responsible for managing the P & L (marketing budget) of each Medical Device to maximize ROI, participating in conferences and trade shows to engage Key Opinion Leaders (KOLs) and generate leads, and working in the field with sales teams to understand customer needs and competitors" strategies. Additionally, you will play a crucial role in training the sales team, along with Application Specialists and external trainers if required. You will also be involved in developing content for digital marketing channels such as social media, email campaigns, and websites, and measuring the effectiveness and ROI of these campaigns. Your ultimate goal will be to achieve or surpass the sales targets set for each medical device. To excel in this role, you should hold a Bachelor's degree in Life Sciences, Pharmacy, or Biomedical Engineering, along with a Master's in Marketing Management. A deep understanding of the medical device industry, a proven track record in developing and executing marketing strategies for medical devices, and expertise in new product launches and lifecycle management are essential. Excellent written and verbal communication skills, strong analytical abilities, and a willingness to travel extensively across India are also required. With at least 5 years of marketing experience in the medical device industry and prior experience in handling digital marketing campaigns, you are well-equipped to take on this challenging yet rewarding role. This position is based in Mumbai, India, and is open to candidates from across India. Relocation to Mumbai will be necessary to fulfill the responsibilities of this role effectively.,

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. This role offers an exciting opportunity to leverage healthcare data and advanced analytics to optimize pharmaceutical commercial engagement, driving strategic insights that enhance sales performance, marketing effectiveness, and customer engagement across therapeutic areas. In this position, you will be responsible for various key tasks including Commercial Analytics & Strategy, Sales Performance & Launch Planning, Client Engagement, Technical Execution, and Project Management. Your responsibilities will include conducting customer segmentation and targeting analyses, developing sales force sizing models, executing territory alignment projects, and creating call planning optimization models. Additionally, you will analyze sales performance data, conduct competitive intelligence analysis, and support launch planning for new pharmaceutical products. You will collaborate with pharmaceutical clients to understand their commercial challenges and strategic objectives, presenting findings and recommendations to commercial leadership teams through clear, actionable reports and presentations. Moreover, you will extract, clean, and manipulate large commercial and healthcare datasets, develop automated analytical workflows, and build predictive models for customer behavior and sales forecasting. To be successful in this role, you should possess a Bachelor's or Master's degree in Business Analytics, Marketing Analytics, Operations Research, Statistics, or a related quantitative field. You should have a minimum of 2+ years of professional experience in commercial analytics, pharmaceutical sales operations, or a related consulting environment. Advanced proficiency in statistical programming languages, strong SQL skills, and experience with data visualization tools are required. At Beghou Consulting, we value our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. If you are looking to work in a challenging yet rewarding role where you can make a significant impact in the pharmaceutical industry, we encourage you to apply for this position.,

Drive the planning, execution, and evaluation of the internal communication initiatives related to the Launch & Commercialization Excellence, ensuring that the stakeholders/teams are engaged, informed, and prepared for the relevant activities. Establish a connected communication ecosystem, bringing increased effectiveness and improved efficiency. Oversight of the communication plan to ensure seamless and integrated plan across areas. Communication strategy development: Supervise design and delivery of effective internal communication plans to support pre-launch and launch activities. Drive the alignment and need identification with Global Business Units. Gather and manages the distribution lists, ensuring proper updating and maintenance. Drive collaboration with global communication teams to ensure messaging alignment. Manage content creation for internal communication channels and ensure content adaption to fit the different communication channels. Oversee internal engagement initiatives to keep teams informed and motivated. Collaborate with the project team, the business units, and digital and external vendors to ensure a smooth and successful implementation of communication ecosystems, channels, platforms, tools, and processes designed as part of continuous improvement methodology to create best-in-class go-to-market capabilities that are consistent across GBUs and markets. Support Hub strategy aligned with global business priorities, focusing on operations and enablement via a continuous feedback loop to optimize customer experience. Support the delivery of better value and greater efficiency through the identification and elimination of unnecessary complexity within business processes and identification of better ways of working. Take ownership of communication initiatives from evolution/efficiency identification through to project delivery via internal governance and controls (leverage AI/automation). Process Optimization & Best Practices: Drive and ensure evaluation of post implementation reviews for successful delivery and to ensure that improvements can be made for future projects. Support the Head/Lead to anticipate needs, allocate, and prioritize team resources to support the business effectively.

Job Title : Launch Planning Manager Innovative Assets (Incubation Cluster) Reporting to: Head of Marketing – Innovative Assets (Launch Incubation) Location : Hyderabad/Mumbai Context: Dr.Reddy’s in its journey to move from #10 rank to #5 rank in the Indian Pharma Market, has turbocharged its product innovation agenda. Under this effort, Dr. Reddy’s has lined up a strong list of innovative launches for the India market in the next 5 years either through own R&D or partnerships with global innovator companies. To ensure these innovative launches reach their fullest potential in the Indian market, Dr.Reddy’s strongly believes in the importance of robust pre-launch medico-marketing, marketing, and market access activities. In this regard, Dr. Reddy’s has setup a dedicated “Launch Incubation” cluster to focus on the pre-launch activities for the innovative launches. This team will be compromised of talented marketing professionals who will work with the rest of the organization (medical, market access, R&D, supply chain, regulatory) to create an integrated pre-launch plan and ensure the relevant stakeholder network (doctors, payers, institutions, associations, regulators) is sufficiently engaged to ensure timely and rapid adoption of the products. Job Summary: We are seeking an experienced and strategic Launch Planning Manager to oversee the management of innovative pharmaceutical assets within Dr Reddy’s newly launched Incubation cluster. This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of “ Gastroenterology ” The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch. Key Responsibilities: Innovative Asset Product Strategy & Roadmap : Develop and manage the product strategy and roadmap for an innovative asset(s). Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for new products. Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D, COE marketing, sales, medical affairs). Ensure alignment between product development efforts and overall company objectives. Innovative Asset Product Lifecycle Management: Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset. Work closely with R&D and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch. Develop and execute go-to-market strategies, including pricing, distribution, and market access plans. Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution. Cross-Functional Collaboration : Lead cross-functional teams (marketing, R&D, sales, COE, commercial excellence, regulatory, medical) to ensure cohesive product development and commercialization strategies. Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders. Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs. Innovation & Market Trends : Stay current with industry trends, consumer trends, emerging technologies, and competitive products, and leverage this knowledge to influence the product strategy. Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant. Financial & Performance Management: Track key performance metrics (sales, market share, customer feedback) to assess the success of product strategies and make adjustments as needed. Prepare and present regular updates to senior management on product performance, strategic initiatives, and potential risks. Qualifications & Skills: Bachelor’s in a STEM area MBA from reputed (Tier 1) University, College Experience: 3-5 years of core marketing experience Track record of launching and building innovative products. Deep therapy expertise in at least one of the following therapy areas - Gastroenterology Skills: Strong analytical skills Deep problem solving skills Ability to translate complex innovations into compelling marketing narratives Resilience in managing uncertainties Courage to make bold moves Ability to work smoothly in a matrix environment The ideal candidate will have a strong background in pharmaceutical product management, with a focus on innovative therapies, and a proven track record of successfully launching and managing innovative products in highly competitive and regulated markets.