Key Accounts Manager (Modern Trade / Institutional Sales)

Role Overview: You will be joining the FMCG sales team in Gurugram as a Key Account Manager specializing in Modern Trade and Institutional Sales. Your main responsibility will be to drive visibility, volume, and profitability through key modern trade and institutional channels. As a dynamic Sales Professional, you should have a strong background in managing large format retail chains, modern trade accounts, and institutional clients. Key Responsibilities: - Manage and develop strategic relationships with key accounts such as large format retailers, cash & carry outlets, and institutional clients. - Develop and implement business plans for key accounts to achieve monthly, quarterly, and annual targets. - Lead annual business negotiations, identify and onboard new institutional clients and modern trade partners. - Plan and execute brand activations, visibility drives, and promotions tailored to key account strategies. - Analyze sales data, consumer trends, and competitor activity to identify growth opportunities. Qualification Required: - Minimum 2 years of experience in FMCG Modern Trade or Institutional Sales. - Proven experience handling key accounts at national/regional level. - Strong commercial acumen with hands-on experience in negotiations and customer engagement. - Excellent communication, presentation, and interpersonal skills. - Proficient in MS Excel, PowerPoint, and working knowledge of ERP/CRM systems. - Graduate in any stream (mandatory), MBA/PGDM in Sales, Marketing, or Business Management is preferred.,