Key Account Manager - Agency Sales, Sports

Key Responsibilities

• Agency Engagement
• Build and maintain relationships with mid to junior level contacts within planning and buying teams at agencies.
• Regularly engage with agency stakeholders to strengthen visibility and trust in the platform.
• Drive outreach to generate new business discussions and leads.

• Effectively communicate the cricket digital proposition and long-term value (LTV) opportunities to agency teams.
• Ensure agencies are fully aware of the platform’s ad assets, inventory, and solution offerings.
• Position the platform as a preferred media partner for cricket and digital-first campaigns.

• Create and drive conversations that lead to incremental revenue and strategic opportunities.
• Support senior sales leaders in converting agency engagement into business impact.
• Identify gaps and opportunities within the agency ecosystem to expand share of wallet.

• Work closely with internal teams (strategy, pricing, operations) to ensure alignment on agency deliverables.
• Share regular updates, market intelligence, and feedback from agencies to inform overall sales strategy.

Qualifications & Experience

• 4 - 8 years of experience in media sales, agency partnerships, or client servicing.
• Strong understanding of the media and digital advertising ecosystem, preferably with exposure to sports/entertainment properties.
• Proven ability to engage and influence mid-level agency stakeholders.
• Excellent communication, presentation, and relationship-building skills.
• Self-starter with a proactive approach to business development.

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