Position Summary
Antardhwani is a purpose-driven CSR organization backed by HitechDigital. We are dedicated to raising awareness about rheumatoid arthritis and ankylosing spondylitis through informative content. We are seeking a proactive SEO Executive who can manage our online presence from technical SEO to website development, content strategy, and digital campaign execution. The ideal candidate should have a strong grasp of healthcare-focused communication, digital trends, and outreach strategies.
This role combines digital promotion to support the organizations mission of spreading awareness and providing support to individuals suffering from Ankylosing Spondylitis and Rheumatoid Arthritis.
Key Responsibilities
- Manage official social media accounts (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
- Create, schedule, and publish content that aligns with Antardhwani mission and calendar of events
- Respond to comments, messages, and mentions in a timely and compassionate manner
- Run paid or organic campaigns to promote webinars, support programs of Ankylosing Spondylitis and Rheumatoid Arthritis and awareness
- Design basic creatives or coordinate with a designer for visual content
- Monitor social media metrics and optimize strategies accordingly
- Engage with followers, respond to queries, and manage community groups
Social media Content Creation
- Collaborate with designers and healthcare professionals to create visual and written content (posts, reels, infographics, videos)
- Adapt messaging in regional languages for rural outreach
- Write compelling captions and informative content tailored to each platform
- Track performance through analytics and preparing monthly reports
- Suggest data-driven improvements for growth and engagement
- Monitor trends and adapt strategy accordingly
- Work with healthcare professionals, volunteers, and the outreach team to coordinate communication
- Liaise with local influencers, regional health educators, and event coordinators
Qualifications & Experience
Primary Skills (Must-Have):
- Proficiency in social media platforms and scheduling tools (e.g., Meta Business Suite, Buffer, Canva)
- Strong communication and writing skills in English and regional languages (Hindi / Gujarati)
- Event coordination and stakeholder communication
- Empathy and ability to work with sensitive patient groups
- Basic content creation and editing (image, video, copy)
- Basic graphic design and video editing skills (Canva, Adobe Suite, or similar)
- Familiarity with social media analytics tools (Meta Business Suite, Hootsuite, etc.)
- Strong understanding of platform algorithms and best practices
- Passion for healthcare awareness and social impact
Secondary Skills (Good to Have):
- Experience with healthcare or patient-focused NGOs
- Knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics)
- Familiarity with email marketing (Mailchimp, Zoho Campaigns)
- Basic understanding of SEO or online advertising tools
- Ability to travel occasionally for events (rural/urban)
- Knowledge of rheumatoid arthritis, ankylosing spondylitis, or other chronic conditions
Qualifications
- Bachelors degree in mass communication, Marketing, Social Work, Public Health, or related field
- 13 years of experience in social media management (CSR/healthcare/non-profit sector preferred)
- Experience working in healthcare, NGO, or CSR initiatives is preferred
- Willingness to travel for local outreach events (if required)
What We Offer
- Competitive compensation package aligned with your skills and experience
- A structured and supportive environment for career development
- Opportunity to work in a high-growth, client-focused BPM setting
- Collaborative work culture with opportunities to learn from cross-functional teams
