Junior SEO Professional

Position Summary

Antardhwani is a purpose-driven CSR organization backed by HitechDigital. We are dedicated to raising awareness about rheumatoid arthritis and ankylosing spondylitis through informative content. We are seeking a proactive SEO Executive who can manage our online presence from technical SEO to website development, content strategy, and digital campaign execution. The ideal candidate should have a strong grasp of healthcare-focused communication, digital trends, and outreach strategies.

This role combines digital promotion to support the organizations mission of spreading awareness and providing support to individuals suffering from Ankylosing Spondylitis and Rheumatoid Arthritis.

Key Responsibilities

Website Management & Analytics

• Maintain and improve website design, structure, and performance (https://antardhwani.org/)
• Collaborate with developers/designers for UI/UX optimization
• Ensure mobile responsiveness and fast load times
• Manage website updates and ensure SEO-friendliness.
• Monitor traffic, rankings, and engagement using tools like Google Analytics, Google Search Console, SEMrush, etc.
• Report on SEO performance monthly

SEO Strategy & Execution

• Conduct keyword research and competitor analysis tailored to health awareness and regional audiences
• Implement on-page SEO best practices (meta tags, content optimization, internal linking, URL structure).
• Perform technical SEO audits and resolve issues (site speed, indexing, schema, etc.)
• Develop and manage link-building strategies for off-page SEO.
• Monitor Google Search Console, GA4, and SEO tools (e.g., SEMrush, Ahrefs)

Content Planning & Coordination

• Plan and manage regular blog posts, landing pages, event pages, and video/webinar content
• Work with content writers, translators, and healthcare experts to ensure regional and accurate messaging
• Develop content calendars aligned with events and campaigns, suggest blog post topics, webinar topics
• Coordinate with the content team for SEO-friendly blogs, press releases, and health resources.

Events and webinar promotion

• Collaborate with healthcare professionals and partners to promote medical content and research.
• Promote patients support webinars, community events, and workshops online.
• Support the registration process for webinars/events and assist in patient/community engagement.
• Work closely with medical professionals and patient advocates to organize outreach activities.

Qualifications & Experience

Primary Skills (Must-Have):

• Proven experience in on-page, off-page, and technical SEO
• Strong command of SEO tools (Google Analytics, GSC, Ahrefs/SEMrush, Screaming Frog, etc.)
• Experience with CMS platforms (preferably WordPress)
• Event/webinar promotion experience
• Basic HTML/CSS knowledge
• Proficiency in keyword research and SEO reporting
• Strong communication and writing skills in English and regional languages (Hindi / Gujarati)
• Event coordination and stakeholder communication
• Empathy and ability to work with sensitive patient groups

Secondary Skills (Good to Have):

• Basic graphic design for Canva, etc.
• Email marketing (Mailchimp or similar tools)
• Strong interpersonal skills to coordinate with healthcare professionals and patients
• Content writing/editing skills for blogs and awareness materials
• Experience with healthcare or patient-focused NGOs
• Basic understanding of SEO or online advertising tools
• Knowledge of rheumatoid arthritis, ankylosing spondylitis, or other chronic conditions

Qualifications:

• Bachelors degree in digital marketing, Mass Communication, Life Sciences, or related field
• 24 years of experience in SEO, preferably in healthcare, nonprofit, or awareness-driven domains
• Passion for healthcare advocacy and patient engagement
• Ability to manage multiple campaigns simultaneously
• Strong communication skills in English and at least one regional language is preferred (Hindi / Gujarati)
• Experience working in healthcare, NGO, or CSR initiatives is preferred
• Willingness to travel for local outreach events (if required)