Position
This role goes beyond traditional link building. It focuses on ethical, brand-led, relevance-driven off-page SEO aligned with Googles evolving algorithms, AI-powered search, and E-E-A-T principles.
The ideal candidate understands that modern off-page SEO is not about volume, but about context, credibility, and consistency.
Core Responsibilities
1. Strategic Link Building & Authority Growth
- Execute white-hat, relevance-first link-building campaigns aligned with client industries.
- Identify and secure backlinks through contextual placements, content-led outreach, and digital PR opportunities.
- Focus on brand mentions, co-citations, and entity building rather than low-quality link volume.
- Monitor backlink health and disavow toxic or spammy links when required.
2. Off-Page SEO Execution
- Business listings and citation management (Google Business Profile, Bing Places, Apple Maps, industry directories).
- Niche listings and industry-relevant directories for SaaS, B2B, healthcare, fintech, and enterprise brands.
- Blog promotion and content amplification across high-quality platforms.
- Forum participation, Q&A platforms, and community engagement with brand-safe practices.
- Brand presence building on platforms like Medium, LinkedIn Articles, and relevant publishing platforms.
3. Content Distribution
- Promote blogs, guides, and assets through:
- Blog submission and outreach
- PDF, image, and video submissions (Slideshare, Issuu, Scribd, YouTube, etc.)
- Social sharing and group posting on LinkedIn, X (Twitter), and Facebook (where relevant)
- Collaborate with content teams to identify assets suitable for link acquisition.
4. Outreach & Relationship Building
- Conduct personalized outreach to bloggers, publishers, and website owners.
- Maintain a clean outreach database and track responses and placements.
- Support digital PR-style campaigns where required.
5. Analytics, Tracking & Reporting
- Track backlinks, referring domains, anchor text distribution, and link velocity.
- Monitor impact on rankings, traffic, and visibility using SEO tools.
- Maintain detailed documentation of off-page activities and monthly reports.
6. AI-Assisted SEO Execution
- Use AI tools responsibly for:
- Prospect research
- Outreach personalization
- Content ideation and summaries
- Ensure AI usage aligns with quality standards and brand voice.
Required Skills & Competencies
Core SEO Skills
- Strong understanding of off-page SEO fundamentals and Google link quality guidelines.
- Knowledge of E-E-A-T, entity SEO, brand signals, and co-citation concepts.
- Familiarity with anchor text optimization and natural link profiles.
Tools & Platforms
SEO Tools:
Ahrefs, SEMrush, Moz, Ubersuggest Outreach & Research:
Google Search, Hunter.io, Apollo (basic), BuzzSumo (preferred) Analytics:
Google Search Console, GA4 (basic understanding) Content Platforms:
Medium, LinkedIn, Blogspot, WordPress AI Tools:
ChatGPT, Perplexity, Gemini (for research and productivity support)
Execution
- Strong attention to detail and documentation discipline.
- Ability to follow SOPs and quality benchmarks.
- Ethical mindset with zero tolerance for spammy practices.
- Clear written communication for outreach and reporting.
- Comfortable working remotely with global teams and time zones.
What Success Looks Like in This Role
- Growth in high-quality referring domains and brand mentions.
- Stable, natural backlink profiles with minimal risk.
- Improved keyword visibility and authority signals over time.
- Strong collaboration with content and on-page SEO teams.
- Clean, transparent reporting and documentation.
SEO
- Conduct SEO audits and fix issues across on-page, technical, and content layers.
- Execute keyword research with clustering and search intent segmentation.
- Recommend and implement meta tags, alt text, schema, and site structure changes.
- Work with development teams or CMS to execute on-page recommendations.
- Conduct link gap analysis, link prospecting, and backlink acquisition using both manual and AI-augmented methods.
- Monitor negative SEO or toxic links using AI tools or Google guidelines.
- Support and implement off site or link acquisition activities
Content & Organic Visibility
- Research trends and guide content teams with AI-generated prompt briefs.
- Repurpose existing content for SEO and visibility gains (video, snippets, newsletters).
- Identify opportunities in forums, citations, community Q&A, guest blogging, and AI-optimized content distribution.
Analytics & Reporting
- Create custom dashboards using GA4, GSC, and Looker Studio.
- Analyze search behavior and conversion patterns; deliver insights for decision-making.
- Use AI tools to summarize reports and automate repetitive analysis.
Cross-functional Marketing
- Understand email, newsletters, LinkedIn, and organic social as part of the full-funnel strategy.
- Support marketing automation teams in optimizing lead journeys with organic signals.
- Stay ahead of SERP evolution, voice search, local SEO, and Google AI features.
Social Ads/ Google Ads
- Understand and support social ads (Meta/LinkedIn), and Google ads.
- Support other paid marketing initiatives
Who You Are
- Practicing digital marketer with experience in Indian agencies serving international clients (especially US).
- Comfortable using AI tools to supercharge delivery NOT replace thinking.
- Curious, resourceful, and accountable with a love for research and continuous learning.
- Strong understanding tech/startup businesses is a plus.
Qualifications
- Any graduate or postgraduate degree
- Certifications in SEO, GA4, or AI marketing tools are a bonus
- Experience: 1–5 years in agency or performance-focused digital roles
Before You Apply
- We value
thinking over doing
, efficiency over hustle
, and learning over legacy.
- If you’ve ever solved an SEO problem using a mix of
technical
know-how
and AI creativity
, we want to hear from you.
