Junior Google Ads Manager / PPC Executive

Please Note:

Location: Thane (W)

Junior Google Ads Manager

This role is perfect for someone looking to build a career in PPC advertising while gaining hands-on experience with Google Ads.

Roles & Responsibilities:

1. Campaign Setup & Management

• Assist in setting up and launching Google Ads campaigns for Search, Display, Shopping, and Video.
• Upload ad creatives and configure targeting options based on campaign goals.
• Perform daily monitoring and adjustment of ads to improve performance.
• Ensure campaigns follow Google Ads best practices and guidelines.

2. Keyword Research & Optimization

• Conduct basic keyword research using Google Keyword Planner and other tools.
• Identify and suggest relevant keywords to target.
• Implement negative keywords to prevent irrelevant clicks and wasted ad spend.

3. Ad Copy Creation & A/B Testing

• Assist in writing ad copy that aligns with the target audience and campaign goals.
• Collaborate with senior team members to create A/B tests for ad variations.
• Monitor test results and suggest optimizations to improve click-through rates (CTR).

4. Performance Monitoring & Reporting

• Track and analyze campaign performance using Google Ads and Google Analytics.
• Generate basic performance reports and highlight key findings.
• Identify areas for improvement and communicate insights to the team.

5. Bid & Budget Management

• Assist in managing bids and budgets to ensure optimal performance.
• Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS).
• Suggest adjustments to bidding strategies based on campaign performance.

6. Landing Page Review & Optimization

• Collaborate with the web development team to ensure landing pages align with ad content.
• Identify opportunities to improve conversion rates through better landing page design.

7. Remarketing & Audience Targeting

• Assist in setting up remarketing campaigns to re-engage potential customers.
• Create audience lists and manage audience segmentation to improve targeting.

8. Learning & Staying Updated

• Stay informed about Google Ads platform changes, trends, and best practices.
• Take Google Ads certification courses and other relevant training to enhance knowledge.
• Experiment with new ad formats and features under the guidance of senior team members.

Requirements:

1. Education & Experience

• 0–1 year of experience in Google Ads or digital marketing (internships or certifications are a plus).
• Basic understanding of Google Ads, PPC concepts, and digital marketing principles.

2. Technical Skills

• Familiarity with Google Ads, Google Analytics, and Google Tag Manager.
• Basic knowledge of keyword research tools like Google Keyword Planner.
• Proficiency in Microsoft Excel/Google Sheets for data analysis.

3. Analytical & Problem-Solving Skills

• Strong analytical skills with the ability to interpret data and identify trends.
• Ability to troubleshoot campaign issues and recommend improvements.

4. Communication & Collaboration Skills

• Good written and verbal communication skills.
• Ability to work collaboratively with team members and follow instructions effectively.
• Opportunities for performance-based bonuses and growth.