Junior Executive-Marketing

As a Junior Executive-Marketing at Malabar Gold & Diamonds, your role involves achieving marketing conversion targets by implementing company's marketing strategies. Some of your key responsibilities include: - Collecting leads from various sources for prospective weddings and building a database of potential customers. - Accompanying the Marketing Manager on visits to high net worth customers to encourage purchases from Malabar. - Updating showroom staff on lead information and ensuring timely updates in the CRM software. - Providing visit details to tele callers for CRM software updates. - Gathering DNF data and maintaining a database of potential customers from wedding-related agencies, auditoriums, event management, salons, etc. - Planning follow-ups with potential customers based on lead data, age, and other factors. - Participating in-store sales to understand products, pricing, and customer preferences. - Checking eligibility of applicants for charitable schemes introduced by the organization as part of CSR initiatives. - Handling medical trust functions and addressing queries related to Charity and HRD from management and prospective customers. In terms of marketing responsibilities, you will be expected to: - Execute marketing campaigns at the store based on inputs from the Marketing Manager. - Conduct market surveys on competitor sales, observe advertisements, and report any false propaganda by competitors. - Monitor brand sentiment online and manage online reputation to ensure neutral/positive sentiment. - Support outdoor activities such as hoardings and campaigns organized by the Group. You will also be responsible for: - Ensuring all activities are in line with Standard Operating Procedures. - Generating regular and ad-hoc reports within specified timeframes. For personal development, you should: - Actively seek growth opportunities and adhere to timelines for performance appraisals. - Identify training needs and complete mandatory training programs/certifications. Qualifications: - Educational: B Com - Age: Below 30 - Experience: 2 to 3 years Location: Satara, Maharashtra, India Salary: As per Industry Standards (INR),