Junior Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive Location: Gachibowli, Hyderabad Experience Required: 1 to 3 years (hands-on experience in Google Ads & Meta Ads is a must) Salary: ₹20,000 – ₹25,000 per month (based on experience and skill set) Key Responsibilities: Plan, execute, and manage performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Optimize campaigns to meet lead generation, ROAS, and CPL goals. Conduct keyword research, audience targeting, and competitor analysis. Track and analyze ad performance through Google Analytics, Meta Ads Manager, and UTM parameters. Create performance reports, dashboards, and data insights for stakeholders. Coordinate with design and content teams to create compelling ad creatives. Run A/B tests to improve CTR, conversions, and campaign performance. Monitor trends in digital marketing tools, techniques, and strategies. Maintain ad accounts, troubleshoot disapprovals, and ensure compliance with platform policies. Desired Skills: Proven expertise in running and optimizing Google Ads & Meta Ads campaigns. Strong knowledge of campaign structures, bidding strategies, and conversion tracking. Experience with Google Analytics , Tag Manager , and Facebook Pixel setup. Understanding of landing page optimization and lead funnel strategy. Good communication and reporting skills. Ability to manage multiple campaigns and tight deadlines. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Flexible schedule Schedule: Day shift Fixed shift Work Location: In person