Junior Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Reports To: Digital Marketing Manager / Marketing Head

Location: Vashi (Navi Mumbai)

Employment Type: Full-time

Preference: Female Candidates

Job Summary:

The Digital Marketing Executive is responsible for developing, implementing, and managing online marketing campaigns that promote the company’s products and services. The role requires creativity, data analysis, and a deep understanding of digital marketing tools and trends to drive brand awareness, website traffic, and lead generation across digital channels.

Key Responsibilities:1. Strategy & Campaign Management

• Assist in planning and executing digital marketing strategies aligned with overall business goals.
• Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms.
• Monitor ROI and KPIs for all marketing activities and recommend optimization strategies.

2. SEO & Content Marketing

• Conduct keyword research and implement SEO best practices to improve organic visibility.
• Coordinate with content teams to produce SEO-friendly content for blogs, websites, and landing pages.
• Track and analyze website performance using Google Analytics and Search Console.

3. Social Media Management

• Manage daily operations of social media accounts (LinkedIn, Instagram, Facebook)
• Develop creative and engaging content calendars.
• Monitor audience engagement, respond to queries, and analyze performance metrics.

4. Analytics & Reporting

• Prepare monthly and quarterly reports with actionable insights.
• A/B test creatives, landing pages, and ads to optimize results.

5. Collaboration & Support

• Work closely with the design, content, and sales teams to ensure brand consistency.
• Stay updated with the latest trends and best practices in digital marketing and technology.

Key Skills & Competencies:

• Strong understanding of digital marketing concepts (SEO, SEM, PPC, Social Media, Email, Display Advertising).
• Hands-on experience with tools such as Google Ads, Meta Ads Manager
• Excellent written and verbal communication skills.
• Analytical mindset with a data-driven approach.
• Creativity and ability to think strategically.
• Time management and multitasking skills.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 0-1 years of experience in digital marketing or a similar role.
• Experience with CRM or marketing automation tools (preferred).

Performance Metrics:

• Website traffic growth and engagement.
• Lead generation and conversion rates.
• ROI on paid campaigns.
• Social media reach and engagement.
• Improvement in SEO rankings and organic visibility.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person