Junior Creative Copywriter - Social Media

Junior Creative Copywriter - Social Media

Experience:

Location:

This is who we are - a little bit of background story

Justwords is one of the foremost names when it comes to content marketing in India. Established in 2010, we are a multiple award-winning content-led digital marketing agency. Recognised by many platforms as the top content agency in India, we are that rare breed of content agency in India that offers both content writing and content-driven digital marketing. On hand, we create SERP-topping exquisite content, making us the best content agency in India; on the other, we build SEO-powered organic growth engines for businesses that generate traffic and leads.

ROLE

We are looking for a CREATIVE COPYWRITER who knows the difference between words that fill space and words that make people stop, click, and care. You will write social media content for multiple clients, crafting everything from scroll-stopping hooks to full campaign narratives that drive real results.

WHAT YOU WILL BE DOING

Copywriting

·      Write platform-specific copy for Instagram, LinkedIn, Facebook, X (Twitter), and YouTube - captions, headlines, hooks, CTAs, video scripts, ad copy, Stories/Reels copy

·      Craft high-performing hooks that stop the scroll and pull people into the content

·      Develop engaging short-form and long-form copy tailored to each platform’s style and audience behaviour

·      Write persuasive ad copy and CTAs that drive clicks, engagement, and conversions

·      Create content series and campaign copy that tells a cohesive brand story across multiple posts

·      Develop brand pitches for prospective clients

Strategy & Research

·      Study competitor content to identify what is working - the hooks, formats, and messaging patterns that perform

·      Analyze past post performance and use insights to refine your writing approach

·      Monitor daily trends, cultural moments, and platform shifts to identify timely content angles

·      Contribute strategic ideas for content calendars and campaigns based on your understanding of what resonates

Collaboration & Execution

·      Work with designers and video editors to ensure copy and visuals work together seamlessly

·      Manage copy for multiple brands simultaneously while keeping each voice distinct

Pitch Deck Creation:

·      Develop pitch decks for new brands, whenever required.

WHAT YOU ARE EXPECTED TO BRING TO THE TABLE

·      3+ years of hands-on experience in creative copywriting in social media or ads, preferably in an agency

·      Exceptional storytelling skills - you know how to craft sentences that grab attention and drive action

·      Strong command over grammar, tone, and language with meticulous editing and proofreading abilities

·      Deep understanding of platform-specific writing—you know a LinkedIn post is not an Instagram caption

·      Proven ability to write compelling hooks, headlines, and CTAs that perform

·      Experience writing video scripts and short-form video copy (Reels, Shorts, Stories)

·      Strong creative and analytical skills—you think strategically while writing creatively

·      Ability to work under tight timelines and manage multiple projects simultaneously

·      Portfolio showcasing range across different brand voices, industries, and content formats

WHY JOIN JUSTWORDS

· A chance to work with a multiple award winning company that has multiple Indian and global clients

· A chance to grow, learn and experiment, in a no-politics, open-culture and transparent culture that promotes learning and experimentation. If you want to be in a place that feels good to work, then that's what we are. Our culture is driven by our Foundational core values of - 100% customer focus, 100% quality focus, trust and respect towards each other, fun at work, continuous learning and experimentation, and honesty and transparency

Feel free to also apply at career@justwords.in