Junior Copywriter

Job Title: Junior Copywriter Location: Mumbai, India About the role: We are looking for a full-time copywriter with 1+ years of advertising agency experience in the hair/beauty category or FMCG. Someone who can crack simple yet fabulous ideas and transform them into great communication pieces for digital campaigns and brands. What you will be doing: A strategic thinker, prolific writer and at the very core of it all, a storyteller – someone with a unique lens to look at the world and its actions. Socio-politically informed and up to date with pop culture. An avid consumer of all kinds of copy and content. Team management skills and accountability. Effectively planning creative solutions and aiding in the campaign strategy Collaborating with the Business Development department to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients. Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings. Through proactive ideation, building client rapport and creative leadership. What you need to be great in this role: 1-2 years of copywriting, scriptwriting, creative visualization, campaign development skills required in advertising / digital agency experience. A thorough understanding of the language and needs inherent to writing FMCG & beauty brands Someone who is passionate about beauty, lifestyle with a strong aesthetic sense Strong interpersonal, organizational, and problem-solving skills. An interest in what's going on in the world of integrated advertising, and a willingness to experiment with new approaches. Degree / Diploma in Visual Communication / Creative Writing / Advertising/ Mass Communication/ Media Passion for and inquisitive about AI and new technologies Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical Show more Show less