Jr. Buyer and Planner - Non Traditional

Company Description

Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.

We are looking for a dynamic and detail-oriented Non-Traditional Media Planner & Buyer to strategize, negotiate, and execute innovative media campaigns across non-traditional platforms including transit media, ambient media, in-cinema branding, mall branding, airport branding, and other experiential formats. Role requires a strong understanding of unconventional media opportunities, vendor ecosystems, and effective brand integrations.

Experience: 0.6 to 2 Years

Designation: Jr. Buyer and Planner - Non Traditional

Location: Mumbai

Role & Responsibilities

• Plan, buy, and execute non-traditional media campaigns for both new and existing clients.
• Create detailed media plans aligned with client objectives (brand awareness, recall, engagement, etc.).
• Maintain flowcharts, buying guidelines, budget summaries, campaign calendars, and competitive reports.
• Coordinate day-to-day campaign implementation, optimization, and performance tracking.
• Develop innovative media strategies that leverage unconventional formats to enhance client brand presence.
• Work closely with the sales team to understand client briefs and develop bespoke media solutions.
• Identify new and emerging non-traditional media formats and evaluate their potential for client campaigns.
• Build and maintain strong relationships with vendors and media owners across India.
• Conduct timely market research to understand audience behavior and media consumption trends in non-traditional media formats.
• Ensure timely and efficient execution of campaigns, including vendor coordination, approvals, billing, and reporting.
• Monitor media performance and generate post-campaign reports with insights and learnings.
• Coordinate with the operations team to ensure accurate implementation on-ground.

Key skills required

• Proven experience in Non-Traditional Media Planning, Buying & Execution (Transit, Ambient, Cinema, Mall, etc.).
• Strong understanding of unconventional media platforms and brand integration opportunities.
• Excellent verbal and written communication skills for client and vendor coordination.
• Strong negotiation and relationship-building skills.
• High attention to detail with organizational and multitasking abilities.
• Analytical mindset with a focus on results and campaign performance.
• Proficiency in MS Office (Excel, PowerPoint) and planning tools.
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.
• Self-motivated with a passion for executing innovative ad campaigns.