Job Title

Company Description

The Curl Co. is India’s first homegrown haircare brand designed exclusively for curly and wavy hair, launched in 2024. Built for and by the curl community, we create “one-and-done” products tailored to Indian curl patterns, weather, and lifestyles, offering science-backed, fuss-free routines. Our products are vegan, cruelty-free, and enriched with nourishing ingredients aimed at simplifying curl styling and enhancing texture. Beyond hair, The Curl Co. celebrates identity, promotes effortless care, and empowers individuals to embrace natural curls.

Role Description

This is a full-time on-site role based in Mumbai. The role involves day-to-day tasks such as developing engaging content, managing brand storytelling, conducting market research, crafting product descriptions, and creating customer-focused communication. The role also includes collaboration with the marketing team to plan and execute campaigns, monitoring industry trends, and ensuring content aligns with our brand mission and values.

Qualifications

• Content Development, Storytelling, and Creative Writing skills
• Market Research, Analytical skills, and Trend Monitoring
• Product Description Writing and Customer-Centric Communication skills
• Social Media Planning and Marketing Campaign Execution
• Strong collaboration and organizational skills
• Experience in haircare, beauty, or lifestyle industries is a plus
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field