International Marketing Manager

Role & responsibilities

International Market Development

• Identify, evaluate, and penetrate new export markets across Middle East, Africa, and other as assigned.
• Conduct competitive analysis, market mapping, and opportunity assessment for power electronics products.
• Build and maintain relationships with distributors, channel partners, system integrators, and OEM customers.
• Participate in international exhibitions, trade fairs, and business delegations.

Export Marketing & Revenue Management

• Own export marketing targets, forecasting, and revenue planning.
• Develop pricing strategies in alignment with cost structures, market demand, and competitor position.

Marketing & Brand Development

• Develop region-specific marketing strategies and campaigns for global markets.
• Prepare marketing collateral, product presentations, competitive product positioning, and digital campaigns.
• Coordinate with the product management and R&D teams for customization based on regional requirements.
• Optimize online presence and international branding (website, digital content, product listings).

Branding & Digital Marketing

• Strengthen brand visibility in international markets through digital channels, global directories, industrial portals, and social media.
• Create marketing assets: brochures, datasheets, presentations, technical content, videos, catalogues.
• Collaborate with SEO/SEM teams for global digital marketing performance.

Team Leadership & Performance Management

• Lead and mentor a team of international marketing.
• Define KPIs, set targets, and monitor team performance.