International marketing and data Analyst

Job Summary:

The Data Analysis and Marketing Executive will play a pivotal role in driving our marketing efforts through data-informed decision-making. This individual will be responsible for collecting, analyzing, and interpreting marketing data to identify trends, uncover insights, and optimize campaign performance. They will collaborate closely with the marketing team to develop and execute data-driven strategies that enhance customer engagement, increase brand awareness, and drive measurable business growth.

Key Responsibilities:

• Data Collection and Management:

• Gather and consolidate marketing data from various sources, including website analytics, CRM systems, social media platforms, email marketing tools, advertising platforms, and market research.
• Ensure data accuracy, integrity, and consistency through cleaning and validation processes.
• Develop and maintain databases or data repositories for marketing information.

• Data Analysis and Interpretation:

• Conduct in-depth analysis of marketing campaigns, customer behavior, sales funnels, and market trends.
• Utilize statistical methods and analytical tools to identify patterns, correlations, and actionable insights.
• Interpret complex data sets and translate them into clear, concise, and understandable findings for stakeholders.
• Perform A/B testing and other experiments to evaluate the effectiveness of marketing initiatives and inform optimization strategies.

• Marketing Strategy and Campaign Development:

• Provide data-driven recommendations to inform the development of marketing strategies, campaign objectives, and target audience segmentation.
• Collaborate with the marketing team to conceptualize and execute integrated marketing campaigns across various channels (digital, social media, email, content, paid advertising, etc.).
• Contribute innovative ideas to marketing campaigns based on data insights and market research.

• Performance Monitoring and Reporting:

• Define, track, and report on key performance indicators (KPIs) related to marketing campaigns and overall business goals (e.g., ROI, customer acquisition cost, conversion rates, engagement metrics).
• Develop and maintain dashboards and reports that provide real-time visibility into marketing performance.
• Present findings and insights to management and cross-functional teams, clearly communicating the impact of marketing efforts.

• Market Research and Competitive Analysis:

• Conduct market research to understand consumer behavior, industry trends, and competitive landscapes.
• Monitor competitor activities and identify opportunities and threats.

• Collaboration and Communication:

• Work closely with marketing, sales, product development, and other relevant teams to ensure alignment and data utilization across departments.
• Communicate effectively with both technical and non-technical stakeholders, translating complex data into actionable business intelligence.

Required Skills and Qualifications:

• Analytical Skills:

• Proficiency in data analysis and statistical modeling techniques.
• Strong problem-solving abilities with a keen eye for detail.
• Ability to interpret complex data and draw meaningful conclusions.

• Marketing Knowledge:

• Solid understanding of marketing principles, strategies, and channels (digital marketing, SEO, SEM, social media, email marketing, content marketing).
• Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce, Marketo).

• Technical Proficiency:

• Expertise in data querying languages such as SQL.
• Proficiency with data visualization and reporting tools (e.g., Tableau, Power BI, Google Data Studio).
• Experience with programming languages for data analysis (e.g., Python, R) is often a strong plus.
• Familiarity with web analytics tools (e.g., Google Analytics).

• Communication & Soft Skills:

• Excellent written and verbal communication skills, with the ability to present data and insights effectively.
• Strong interpersonal skills for collaboration and teamwork.
• Creativity and innovative thinking.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

• Education:

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, Computer Science, or a related field. A Master's degree may be preferred for more advanced roles.

• Experience:

• Proven experience in data analysis and marketing, or a closely related field.

This role is ideal for individuals who are passionate about both the art and science of marketing, driven by data, and eager to contribute to strategic business decisions.