Institutional Activation Manager

1. Institutional Engagement & Relationship Management

• Lead engagement efforts with key accounts including corporate hospitals, hospital chains, and large pharmacy networks.
• Build long-term institutional partnerships that support business priorities.
• Ensure alignment of institutional objectives with brand-level strategies.

2. Product Activation & Institutional Approvals

• Design and execute activation campaigns for key brands (e.g.,

  NikoMom, ChilRun

  ), tailored to the institutional environment.
• Drive the product approval process across targeted institutions by coordinating with procurement, pharmacy, and medical committees.
• Ensure timely listing of priority products and compliance with institutional protocols.

3. Institution-to-Retail Conversion

• Spearhead initiatives to convert institutional demand into downstream retail uptake.
• Develop models for I2R tracking, performance analytics, and optimization.
• Coordinate with sales and trade marketing teams for field-level execution of institutional programs.

4. Cross-Functional Collaboration & Execution Support

• Partner with Marketing, Medical Affairs, and Commercial Excellence teams to localize campaigns and ensure medical compliance.
• Train and support field teams to amplify institutional campaigns and improve execution fidelity.

Monitor KPIs and provide leadership with data-backed insights and progress reports.