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Pepsico
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Insights Manager

Insights Manager

Pepsico

7 - 8 years

14 - 18 Lacs

hyderabad

Posted:3 months ago| Platform:

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Skills Required

presentation skills power bi sales marketing advanced excel data analysis fluent english siebel configuration business services bi data processing business intelligence brand strategy portfolio pos beverage consumer insights reporting tools

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

Execute Business Insights & Analytics responsibilities (for PepsiCo Europe Beverages Sector team) as part of the broader Global Business Services function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by contributing to the Europe Beverages Sector team while also working alongside the consumer marketing team to provide an integrated holistic overview to the business. Primary responsibilities include creating/updating existing dashboards, Excel/Power BI reports, delivering periodic and on-demand brand reporting, and addressing ad-hoc requests based on internal and external data sources. The role will have short-term responsibilities for knowledge transfer from the business and flawless delivery of recurring reports. Once established, the role will execute optimization of the data-based Insights & Analytics processes, including ad hoc questions and overall automation of delivery where applicable..

Responsibilities

Build Strong Business Insights & Analytics

Execute market, portfolio, brand & promotion campaign performance reporting (utilizing dashboards, templated decks, and reporting tools)
Analyze & Report category, brand & promotion performance drivers, and optimization opportunities
Bring impactful insights for the BU by integrating & leveraging multiple data sources such as Internal Sales, Agency (RMS, HHP etc)
Translate complex data findings into actionable insights and strategic recommendations for decision-making.
Assist the team in analysing marketing expenses & budgets for better utilization of marketing investments
Manage Ad-hoc & follow up deep-dives into the Data to address tactical performance issues & challenges
Collaborate with stakehokders to develop analysis and reports offering strategic plans.

Build strong Data Processing & Automation

Integrate & Optimize Data sets & Reporting system to manage heavy data processing for routine reporting
Explore Automation opportunities with Higher focus on developing significant Insights for the Marketing Teams
Speed up the Business Intelligence & Insights for timely & impactful decision making
Help on implementing and automating Pan Europe Quarterly Business Reviews
Implement innovative solutions to enhance data analysis capabilities and efficiency.

Qualifications

7-8 years of experience in Analytics with exposure to Global Fortune 500 FMCG companies
Ability to work and think independently
Good analytics and insights experience - end-to-end understanding of the best research approach
Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller.
Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working
Proven analytics, data research experience, consumer insights experience or commercial experience in combination with strong analytical skills
Good degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen (POS and HH panel), Kantar Worldpanel
Deep understanding of FMCG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
Proficient with PowerPoint and Advanced Excel; including ability to write complex formulas
Ability to create macros and dashboards in Excel
Good to have Experience: PowerBI and statistical analysis tool(s)
Operational experience from business servicing sector and/or consulting experience would be a plus
Fluent English communication skills
Excellent communication skills, confident and credible with senior stakeholders
Strong story-telling and presentation skills to turn data into impactful insight and brand strategy that can drive the business forward

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Insights Manager