Influencer Marketing Specialist

Company Description

Excellent Publicity, established in 2011 with its headquarters in Ahmedabad, has evolved from a creative advertising agency into a full-fledged AI-powered AdTech platform. The company combines creativity with advanced technology to help brands execute smarter and more efficient campaigns. With a presence in major cities like Mumbai, Pune, Delhi, Indore, and Surat, as well as an international office in Dubai, Excellent Publicity has worked with over 3,000 brands, including notable clients like Nature's Basket, SBI, IndiGo Airlines, Flipkart, and more. Their expertise spans campaign discovery, planning, and execution, delivering results driven by in-depth research and creative innovation. Over the years, the company has garnered numerous awards, including the Young Achievers of Gujarat Award (2017) and recognition as one of the Top 100 Promising Marketing & Advertising Companies (Dubai, 2019).

Role Description

This is a full-time, on-site role based in Ahmedabad for an Influencer Marketing Specialist. The Specialist will be responsible for identifying and collaborating with influencers to promote client brands, developing influencer marketing plans, and managing end-to-end campaigns. Key responsibilities include researching and reaching out to influencers, negotiating collaboration terms, monitoring campaign performance, creating detailed reports, and maintaining strong relationships with influencers and clients.

Qualifications

• Strong skills in Influencer Outreach, Influencer Relationship Management, and Negotiation
• Proficiency in Content Planning, Campaign Strategy Development, and Brand Collaboration Management
• Experience with Social Media Marketing, Digital Platforms, and Analytical Tools
• Excellent Communication, Organization, and Project Management skills
• Understanding of current marketing trends, audience behavior analysis, and social media landscapes
• Preferred qualifications: A bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Prior experience in influencer marketing, public relations, or advertising is a plus