Influencer Marketing Specialist

Roles and Responsibilities:

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  Develop and execute influencer marketing campaigns that align with brand and client objectives.

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  Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.

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  Build and maintain strong relationships with influencers for ongoing collaborations.

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  Craft clear, compelling, and personalized outreach messages to influencers for each campaign.

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  Manage end-to-end influencer communications, including follow-ups and query resolution.

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  Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.

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  Maintain and regularly update the Influencer Management Sheet with complete influencer data.

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  Track and ensure timely delivery of influencer content (posts, stories, reels, videos).

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  Collaborate with internal teams to align influencer strategies with overall marketing plans.

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  Analyse campaign performance and prepare reports with actionable insights.

Requirements

Desired Candidate Profile:

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  Passionate about influencer marketing and digital trends.

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  Strong organizational and relationship-building skills.

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  Ability to communicate effectively and negotiate with influencers.

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  Comfortable managing multiple campaigns with tight timelines.

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  Attention to detail with a proactive and result-oriented mindset.

Required Experience, Skills, and Qualifications:

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  Bachelor’s degree in Marketing, Communications, or a related field.

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  1–3 years of experience in influencer marketing or a similar role.

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  Familiarity with social media platforms, influencer databases, and Excel-based reporting.

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  Strong written and verbal communication skills.

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  Experience working with paid and barter collaborations preferred.