Influencer Marketing Specialist

Roles and Responsibilities:

• Develop and execute influencer marketing campaigns that align with brand and client objectives.
  

• Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
  

• Build and maintain strong relationships with influencers for ongoing collaborations.
  

• Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
  

• Manage end-to-end influencer communications, including follow-ups and query resolution.
  

• Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
  

• Maintain and regularly update the Influencer Management Sheet with complete influencer data.
  

• Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
  

• Collaborate with internal teams to align influencer strategies with overall marketing plans.
  

• Analyse campaign performance and prepare reports with actionable insights.
  

  
  Requirements

  
  

  Desired Candidate Profile:
  

  • Passionate about influencer marketing and digital trends.
    

  • Strong organizational and relationship-building skills.
    

  • Ability to communicate effectively and negotiate with influencers.
    

  • Comfortable managing multiple campaigns with tight timelines.
    

  • Attention to detail with a proactive and result-oriented mindset.
    

    Required Experience, Skills, and Qualifications:
    

    • Bachelor degree in Marketing, Communications, or a related field.
      

    • 13 years of experience in influencer marketing or a similar role.
      

    • Familiarity with social media platforms, influencer databases, and Excel-based reporting.
      

    • Strong written and verbal communication skills.
      

    • Experience working with paid and barter collaborations preferred.