Influencer Marketing Manager

About the Role

Influencer Marketing Manager

Key ResponsibilitiesStrategy & Planning

• Design and execute influencer marketing strategies to drive brand awareness and lead generation.
• Identify, evaluate, and onboard influencers across YouTube, Instagram, LinkedIn, and emerging platforms.
• Develop content themes, campaign calendars, and collaboration models aligned with brand objectives.

Campaign Execution

• Manage end-to-end influencer campaigns: outreach, negotiations, briefs, contracts, content approvals, and performance tracking.
• Ensure influencer content aligns with brand guidelines, messaging, and compliance requirements.
• Experiment with different campaign formats (long-form, reels, live sessions, testimonials, collaborations).

Partnerships & Relationship Management

• Build long-term relationships with top influencers, micro-creators, and agencies.
• Act as the primary liaison between influencers and internal teams.
• Manage influencer engagement budgets and optimize ROI.

Performance & Insights

• Define and track KPIs: reach, engagement, sentiment, lead contribution, and conversions.
• Use analytics tools to measure campaign impact and generate actionable insights.
• Continuously optimize influencer mix and content formats based on data.
  

Leadership & Collaboration

• Mentor and guide junior team members in influencer outreach and execution.
• Collaborate with brand, performance marketing, content, and PR teams to ensure integrated campaigns.
• Stay updated on influencer marketing trends, competitor activities, and platform innovations.

Requirements

• 3-5 years of experience in

  influencer marketing, creator partnerships, or digital marketing

  , preferably in consumer-facing or edtech brands.
• Proven track record of running successful influencer campaigns with measurable business impact.
• Strong negotiation and relationship-building skills with influencers and agencies.
• Creative eye for content and ability to brief influencers effectively.
• Analytical mindset with comfort in working with campaign metrics and data tools.
• Excellent communication and project management skills.

What Success Looks Like

• High-quality influencer collaborations that build brand credibility and reach.
• Consistent contribution of influencer marketing to awareness, leads, and conversions.
• Long-term partnerships established with top influencers and creators.
• Efficient campaign execution with strong ROI on influencer spends.
• Recognition of upGrad School of Technology as a trusted brand within influencer and student communities.